ONE ON ONE WITH FACEBOOK NOTIFICATIONS

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Welcome

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•  We are Facebook developers with 6+ years of fully focused experience with the Facebook platform. We’ve build 1000+ Facebook apps and always implemented the latest and most effective Facebook functionalities. The one that almost always showed a pattern od success, was and still is the Facebook notifications functionality. Every time our team implemented the Facebook notifications feature in a project, a double digit CTRs were recorded, a result that was not seen before by any other marketing channel that our clients and partners used.

•  While we were wondering how to make this feature accessible to more clients, cheaper and easier to implement and use, an idea for a full bodied product was born. Our team believed in the power of that red number attached to the Facebook notification icon, that we all love to click.

•  In this handbook you have the chance to meet EmbedSocial – The First Facebook Notifications App, and the one-on-one with the double digit CTR

Hope we can help you Nikola, Co-Fouder and CEO at EmbedSocial

This is a handbook about an app that my team and I accidently developed while working on big projects with marketing agencies.

P.S: Join our community and enhance your marketing with double digit CTRs. Get started.

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Start here …........ 4 Use cases …........ 6

Implementation …........ 13 Best practices …........ 15

Samples …........ 18 Try it …........ 20

Table of content

Start here Everything you need to know about

Facebook notifications

•  Need a Facebook app through which Facebook users can opt-in for receiving notifications.;

•  Limited to 180 characters;•  Can be clicked and redirected to a landing page;•  Have proven double digit CTRs;•  They are delivered only on desktop.

About Facebook Notifications 5 things every marketer needs to know

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Use Cases You can let your imagination grow

and think of WHAT your subscribers will LOVE to receive in a single

Facebook notification.

Surprise them ;)

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BENEFITS:

•  Save time and money to build forms and e-mail templates;

•  Make this process faster –just copy paste the e-book link in notification composer and click send.

Send e-Books in a Facebook Notification Use case 1

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Ask website visitors to subscribe and receive an ebook link directly in a Facebook notification.

BENEFITS:

•  Build loyalty - send a Facebook notification solely to your subscribers.

•  Reach high conversion –Imagine if you can simply add a short message with the code and link to your e-shop promotion. There is a high CTR for Facebook notifications that can easily drive a conversations for your promotion with increased ROI.

Send Coupon Codes in a Facebook Notification Use case 2

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You have a new promotion and you want to disseminate web coupon codes.

BENEFITS:

•  Increase reach - reach more Facebook subscribers by directly sending them links to important Facebook posts, that otherwise might have smaller organic reach.

•  Bigger post engagement - Links send directly to loyal subscribers are most likely to gain better engagement, because these Facebook users already expressed high interest in your brand.

Send Links to Important Facebook Posts Use case 3

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You have a new promotion and you want to disseminate a web coupon codes.

BENEFITS:

•  Access to Facebook users basic data; •  Know you most loyal subscribers; •  A future possibility to connect this

subscriber base with existing CRM platforms.

Build a Social CRM Use case 4

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The easiest way to know who are the most loyal Facebook prospects or fans that are most willing to hear your ‘voice’ via a Facebook notification.

BENEFITS:

•  Do not need an email subscription form; •  You accomplish two goals with one action; •  Enhances your landing pages.. •  Embed the ‘Subscribe button’ in a popup,

the same way you use the email subscribe form for generating subscribers.

Replace your Newsletter Sign up Form Use case 5

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Once the user clicks the Subscribe button, you will get his Facebook email address, that you can use additionally with your email service and imported it in your email subscribers list.

BENEFITS:

•  Get your first loyal website traffic •  Stand from the crowd - Do not waste time

for coding subscription forms and informing users by email, like everyone else.

Get Subscribers before Launch Use case 6

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Add a subscribe button and allow visitors to subscribe at your under construction page in order to receive a notification once your website is live. Do the same if you want to launch beta for particular base of initial users.

How to Implement Facebook

Notifications 3 easy steps to implement our

Facebook notifications platform

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1.  Signup here; 2.  Embed a unique Subscribe button; 3.  Start a campaign and ask web visitors to

subscribe; 4.  Go to the “Notifications panel’, enter 180

character text and click Send notifications

•  That’s it!

4 steps to get started No programing skills needed

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Best practices Do’s and Don’t’s When Sending

Facebook Notifications

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•  Start with fewer subscribers; •  Send once a week, preferably Tuesday and Wednesday; •  Send discount code, exclusive to your subscribers; •  Custom links to free content/special page available only to subscribers; •  Test but do not spam, •  Use analytics to find insights how to improve and stay relevant to your

subscribers.

Best practices – DO’s Create clear and relevant notifications

•  SPAM* •  Send the same notifications •  Ignore low CTR •  Ask people to subscribe for a benefit that you do not deliver;

*Please note: Apps that receive a high degree of spam reports by users may be disabled

Best practices – DONT’s You can’t afford an unwanted message;

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Facebook Notifications

Samples Facebook notification samples that you can freely use for inspiration.

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Facebook notification samples Inspire

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Quality of your audience and

relevancy of your messages are

MOST important for success!

If you can’t remember a thing you’ve just read, just remember this:

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Want to send your first Facebook notification?!

Need direct help? Contact me at: nikola@embedsocial.com Nikola Bojkov, Co-Fouder and CEO at EmbedSocial

Try it now >

Here is a discount code for you

Pay only 1$ for the first month

EBOOK1D

Congratulations! You made it till the end J

Claim it here >

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