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Marketers from all over the world worry that teens are leaving Facebook but is it really that important in Facebook advertising at the moment? Not really. The most important addressees of Facebook advertising campaigns are people over 25 – with purchasing power and according to the current stats, people over 25, of working age, are now the majority of Facebook population. Let’s prove it and see Facebook age breakdown for some selected countries.
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Facebook Users Age Breakdown January 2014
Marketers from all over the world worry
that teens are leaving Facebook …
Facebook Users Age Breakdown – January 2014
… but is it really that important
in Facebook advertising at the moment?
Facebook Users Age Breakdown – January 2014
Not really.
The most important addressees
of Facebook advertising campaigns
are people over 25 – with purchasing power…
Facebook Users Age Breakdown – January 2014
… and according to the current stats,
people over 25, of working age, are now the
majority of Facebook population.
Facebook Users Age Breakdown – January 2014
Let’s prove it and see Facebook age breakdown
for some selected countries.
Facebook Users Age Breakdown – January 2014
Featured countries
Facebook Users Age Breakdown – January 2014
United States
Facebook Users Age Breakdown – January 2014
8,47%
20,07%
24,53%
17,84%
13,38%
9,36%
6,35%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Canada
Facebook Users Age Breakdown – January 2014
7,40%
19,79%
25,00%
17,71%
14,58%
9,38%
6,15%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Australia
Facebook Users Age Breakdown – January 2014
11,13%
18,55%
26,28%
18,55%
12,83%
7,88%
4,79%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
United Kingdom
Facebook Users Age Breakdown – January 2014
10,77%
19,27%
26,08%
18,14%
13,61%
7,37%
4,76%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Germany
Facebook Users Age Breakdown – January 2014
15,35%
20,47%
27,78%
16,81%
12,43%
4,75%
2,41%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
France
Facebook Users Age Breakdown – January 2014
15,43%
20,34%
26,65%
16,83%
10,52%
6,24%
4,00%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Italy
Facebook Users Age Breakdown – January 2014
11,75%
18,01%
25,06%
21,93%
14,10%
5,95%
3,21%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Spain
Facebook Users Age Breakdown – January 2014
6,63%
16,33%
28,57%
25,51%
14,29%
5,82%
2,86%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Poland
Facebook Users Age Breakdown – January 2014
23,51%
25,19%
28,55%
12,93%
5,04%
3,19%
1,58%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Brazil
Facebook Users Age Breakdown – January 2014
19,36%
25,65%
27,99%
14,93%
7,70%
3,03%
1,35%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
Turkey
Facebook Users Age Breakdown – January 2014
17,71%
28,78% 29,88%
14,94%
5,53%
1,72% 1,44%
13-‐18 19-‐24 25-‐34 35-‐44 45-‐54 55-‐64 65+
Source: Facebook.com
This is a sta(c view of Facebook audience at the beginning of 2014. In the next presenta(on we will show the change dynamics and will follow demographic
trends month by month.
To stay up to date with the stats, like us on Facebook: www.facebook.com/catver(ser or drop us an e-‐mail at hello@catver(ser.com
Facebook Users Age Breakdown – January 2014
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Facebook Users Age Breakdown – January 2014
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