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Facebook mobile advertising is a rapidly growing opportunity which is why it's important to define your strategy NOW. We'll discuss where Facebook mobile is heading and how you should be planning. We'll also address the Facebook capabilities available to app developers for user acquisition and user re-engagement, a technical checklist and tips, techniques and best practice for getting the most out of an ad campaign and how you can manage your activity at scale.
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www.Matomy.com | @MatomyGroup
FACEBOOKADVERTISING
in 2015WHAT YOU NEEDTO KNOW TODAY
TO PREPAREFOR TOMORROW
Menachem Salinas,SVP of SocialMatomy Media Group
AGENDAThe Game Changer: Graph Search on Mobile
Taking Twitter’s Lunch
Offline Conversions for Retailers
Bye-Bye Right-Hand Ads
Prepare for the Future
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2007 Launched
85 Countries
10K RegisteredPublishers
60B Impressions/Month
12KCustomers1,500
ActiveCampaigns
1THE GAME CHANGER: Graph Search
This will foreverCHANGE MOBILE
Action- and object-basedsearch and discovery tool
Contains local and socialcontext and credibility
Uses natural language in search
Leverages Facebook’s social interaction data
Advertisers: place ads on FB based on users’ mobilesearch terms Type of sponsored search result with social context
GraphSearch’sImpactonMobile
www.Matomy.com | @MatomyGroup
www.Matomy.com | @MatomyGroup
TakeAdvantageOf MobileGraphSearch
www.Matomy.com | @MatomyGroup
TakeAdvantageOf MobileGraphSearch
TAKING TWITTER’S LUNCH
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Who will win themobile social battle?
Facebook Eats into Twitter’s Territory
Hashtags Newsfeed Trends
Hashtags Newsfeed Trends
Facebook Eats into Twitter’s Territory
OFFLINE CONVERSIONS
ForRetailers
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MOVINGONLINESENTIMENTTOOFFLINESALES
www.Matomy.com | @MatomyGroup
OfflineConversionForRetailers
FB update to Custom Audiences to enable advertisers to measure offline sales
Overlay offline sales data on FB data
Show actions consumer may have taken based on FB ad
BYE-BYE RIGHT-HAND ADS
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These will go away.Get used to it.
Bye-Bye Right-Hand Side Ads
Will be replaced by higher-performing page-post and app install ads
Advertisers urged to make Facebook de facto homepage
Users become quality assurance for brands advertising on Facebook
Quality content wins battle for ad spacewww.Matomy.com | @MatomyGroup
PREPARE FOR THE
Future
5
Facebookin 2015
CHANGESTHAT WILLRESHAPEADVERTISING
www.Matomy.com | @MatomyGroup
Enhanced data-based campaigns replace Like-based Facebook advertising Facebook integrates into other technologies – TVs, Internet of Things, etc. Mobile Graph Search becomes Internet’s de facto search engine
WINNINGSTRATEGY
CHANGESYOU SHOULD MAKE NOW
www.Matomy.com | @MatomyGroup
Find a smart media partner thatspeaks Facebook
Move beyond Likes andcontent-based ads
Shift towards performance-based ads FB is already doing this
Merge offline campaigns with onlineFB campaigns for integratedsales strategy
QUESTIONS?
www.Matomy.com | @MatomyGroup
www.Matomy.com | @MatomyGroup
Menachem Salinas,SVP of SocialMatomy Media GroupE: [email protected]
STAYCONNECTED
Thank You
