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Content planning
• Keep in mind• Company values
• Who your audience is (self-image)
• Practical information
• STEPPS
• Let them know you, give them a „face”
In the beginning, though
• When to post
• Who you target (save target groups = save time)
• Cost/engagement
• CTR
• No of likes
• Reach
• Time spent on page
In the beginning, though
• When to post
• Who you target (save target groups = save time)
• Cost/engagement
• CTR
• No of likes
• Reach
• Time spent on page