EXPLORE THE BOOMING DIGITAL MARKET IN CHINA

CHINA DIGITAL LANDSCAPE

DIGITAL STATS OF CHINA VS US

No. of Internet Users 710 MIL 266 MIL

Internet User Penetration 52% 82% No. of Mobile

Internet Users 656 MIL 211 MIL

Mobile Internet User Penetration 92% 80%

DEMOGRAPHICS OF CHINESE NETIZENS

Total Population Internet Users Mobile Internet Users

Social Media Users

1,379 Mil 710 Mil 656 Mil 550 Mil

GENDER AGE DISTRIBUTION

53%

47% 30.4%

20.1%

24.2%

13.4%

5.3% 3.7% 2.9%

10 -

10 - 19

20 - 29

30 - 39

40 - 49

50 - 59

60 +

AREA INCOME (RMB)

73.1%

26.9%

Urban Area

Rural Area

8,000 + 8.4%

5,001 – 8,000 11.9%

22.7%

1,501 – 3,000 23.9%

3,001 – 5,000

501 – 1,500 12.1%

500 - 20.9%

MODE OF INTERNET ACCESS Desktop Notebook Tablet Mobile

64.6% 38.5% 30.6% 92.5%

AVERAGE TIME SPENT ONLINE PER WEEK

- 2015 - 26.2hr

- 2016 - 26.5hr

ACCESS INTERNET MOSTLY THROUGH

Home Internet Cafe Office

87.7% 17.7% 35.9%

School Public Facilities

16.4% 17.3%

ONLINE ACTIVITY OF CHINESE NETIZENS

% of Growth Rate (Dec15-Jun16)

% of Users

Instant Messaging 90.4% 2.8% Search 83.5% 4.7% News 81.6% 2.6% Video 72.4% 2.0% Music 70.8% 0.2% Online Payment 64.1% 9.3% Online Shopping 63.1% 8.3% Gaming 55.1% -0.1% E-banking 48.0% 1.2% Reading Books 43.3% 3.7% Travel Booking 37.1% 1.6% E-mail 36.8% 1.1%

Source: CNNIC Report, Jul 2016 / eMarketer, Apr 2016

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