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EXPANDING OUR
EXPECTATIONS
OF “EVERYONE”
Margot Bloomstein @mbloomstein
Content Strategy Summit 092215
#CSSummit
12
Trump said that “illegal immigration” cost
“more than $200 billion a year.”
We couldn’t find any support for that.
Actually, it could cost taxpayers $137 billion
or more to deport the 11 million immigrants in
the country illegally, as Trump proposes.
FactCheck.org
13
Fiorina said “I would conduct regular,
aggressive military exercises in the Baltic
states” as part of a new strategy to contain
Russian President Vladimir Putin's ambitions.
That already happened this summer, under
Obama and NATO.
San Jose Mercury News
23
1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
Source: Pew Research Center’s Project for Excellence in Journalism State of the Media Report
24
1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
–15% in daily titles
–28% in employees
25
1250
1300
1350
1400
1450
1500
1550
1600
1650
1990 1995 2000 2005 2010
Newspapers in daily circulation
50MM daily
active users
(100MM today)
36
Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
40
Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
44
Champion individual and diverse content
creators; amplify insight, not repetition.
Evolve from defining publishing as
technology and distribution to publishing as
the design and analysis of content.
Develop accessible tools to reduce barriers
to quality.
Thank you!
Margot Bloomstein
@mbloomstein
slideshare.net/mbloomstein
amzn.to/CSatWork
All images property of their respective owners or © Margot Bloomstein as noted.