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90% of world’s data had been
created in the past 2 yearsSource: www.baselinemag.com/analytics-big-data
Yet, everyone wants to get noticed
Source: Econsultancy
Who are my customers?
What is it that I’d like to know about them?
Does this really matter to my brand?
What is it that I want to achieve?
What is it that they want to get from me?
Don’t get overwhelmed with data
You certainly don’t need ALL the data
Take it one step at a time
Don’t stop learning
The technology is there
www.getresponse.com
Magdalena Ciszewska Head of Marketing Strategy GetResponse
@getresponse @MMCiszewska