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Online Marketing
Marketing Systems and Services
Technology
Customer Care
Institute of Intercultural competence
Design and Video
Performance Marketing for EventsWebinars and Exhibitions
Performance MarketingWhat we do
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effective world creates and implements internationalonline marketing performance and brand campaigns in 36 languages in more than 60 countries.
Performance Marketing How we do it
Clearly defined goalsHand in hand with the client we plan, develop, execute and evaluate marketing campaigns thatare tailor-made for specific markets andcustomers.
One focal point of contactThe effective world group manages all communications and processes between localsubsidiaries, service providers and partners forthe duration of every campaign.
Fully transparent servicesMarketing controlling and end-to-end documentation ensure efficiency, transparencyand maximum ROI (return on investment).
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Performance Marketing The Goals
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Exhibition Marketing
Make appointments (online booking)
Order tickets
Promote products (new product, highlights on exhibitions)
Promote company as a solution or service partner
Promote exhibition claim
Performance Marketing The Goals
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Webinars
Promote webinars
Improve pre-registrations
Build up a community
Communicate Value-Added services
Performance Marketing Media Channels
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Media Channels
SEA / Search Engine Advertising
Promote on Business Communities / Portals
Display Ads (Banner) Industrial Portals
Video Ads (Google, YouTube)
Twitter, Blogs
Performance Marketing Workflow and Process
Briefing Strategy Implementation Event Feedback
Briefing andfirst meeting
• Plan for Marketing, Definition of KPI• Keywords Analysis• Media Buy of Industrial Portals• Media Creation Banner, Text, Videos
2 4 53
• Design• Landing Page• Microsite • Content• Analytics Tools• Tracking Code
• Campaign Launch
• SEA• Banner• Social Media
• Live Feeds• Live News
from the exhibition
• Images Videos
• Statistics• Report• “Thank You
for Your Visit”
1
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Before Event After EventEvent
3a
Performance Marketing Why effective world?
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Long-term experience in digital marketing
Certified online marketingspecialists
Access to global contacts via one local partner
100% transparency of all processes
Accurate, detailed and fully comprehensible communication at all stages of the campaign
…
Performance Marketing What our clients say
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For Sesotec the K2013 was up till the present the most successful K trade fair ever. Many of the visitors to our stand had previously been informed of our presence by effective world or had even already made an appointment.
During the trade fair effective world conducted a survey concerning our new key visuals in five languages – with just two members of staff! That is exactly the type of efficiency we require. For this reason we will be happy to work witheffective world again in the future.
Brigitte RothkopfCorporate Marketingwww.sesotec.com
What our clients say
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For the past five years, the effective world group has been managing our global online marketing campaigns.
With the opening of the new KUKA factory in China, effective world was able to develop one of the most successful vertical marketing campaigns in the automation industry.
The local support from effective world in both Germany and China has proved to be profitable. They have a convincing combination of online marketing knowledge and B2B competence in the Chinese market
Boris DolkhaniHead of Corporate Marketing, KUKA Roboticshttp://www.kuka-robotics.com
Contact
effective world US Inc.
11140 Rockville Pike, Suite 411
20852 Rockville, MD
USA
T: +1 240 200 5353
C: +1 202 386 2774
F: +1 240 630 4051
www.effective-world.com
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Copyright
©2014, effective world | effective GmbH
Foto: Ernst Fesseler, 2012
Tobias Schrenk, 2015
Design: Ziran Xie, 2014
Text: effective GmbH
This presentation is the intellectual property of effective GmbH. The reproduction or use of any content, concepts or ideas may only take place with the written consent of effective GmbH.
Bu sunumun telif hakkı effective GmbH’ye aittir. İçerik ve konseptler, ancak effective GmbH’nin yazılı izni ile kullanılabilir.
Cette présentation Powerpoint est la propriété d´effective GmbH et est exclusivementdestinée à la présentation. Le contenu ainsi que les idées et concepts cités dans cetteprésentation ne peuvent être utilisés qu´avec le consentement préalable et écrit de la société effective GmbH.
Diese Präsentation ist geistiges Eigentum der effective GmbH. Jede Verwendung des gesamten Textes oder die Verwendung von Teilen der Konzeption oder der Ideen kann nur mit schriftlichem Einverständnis der effective GmbH erfolgen.
Todos los derechos reservados. El contenido y la estructura de esta presentación estánprotegidos por los derechos de autor. Las informaciones o datos de la misma no puedenser utilizados ni reproducidos de ninguna forma ni en parte sin la aprobación previa porescrito de effective GmbH.
effective GmbH 是该文件中所有页面设计、页面内容的著作权人；文档中所引用的图片部分来自
于商业图库或个人相册，仅限于本文件演示用途。未经本公司授权，任何个人或者组织不得抄袭、
转载、摘编、修改本文件内容；本公司与他人另有协议或法律另有规定的除外。
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