5 Tips for Measuring Social Media Marketing ROI

Social Media Marketing is BIG

and by BIG we mean that it’s scalable.

The beauty of social media is in its unlimited potential.

So how do you ensure you’re getting the most out of your digital content and marketing strategy?

60% of marketers list “measuring return on investment (ROI)” as one of their top three challenging aspects in marketing.

get.simplymeasured.com/2015-06-trustradius.html

Firstly,

what is the ROI of a social media campaign?

It is proof that your campaign is working (or not!).

(return – investment)

investmentROI =

2 START BY CHOOSING

A GOAL

There’s a host of possibilities when choosing which goals and actions to track.

VIEW PURCHASE CLICK

Here are a few to choose from:

➔Unique website views

➔Clicks on website

➔Purchase of tickets

3 Never lose

sight of long-term objectives

Pouring over a lot of details and event-by-

event data can mean losing sight of the bigger picture.

Set your objectives early and bring them up every time you evaluate or discuss an event report.

Staying focused will easily remind you why this investment will matter months to years from now and help you pick your priorities well.

4 TRACK YOUR GOAL

Most social media channels offer analytics of some form. If not, there are a plenitude of apps available to meet your needs.

Planning to purchase social media ads? Have a clear goal in mind before you whip out your credit card.

One measurement you can use to determine the success of your campaign at converting your target audience into attendees is:

Cost per Acquisition (CPA)

If the cost of acquiring the attendees was less the cost of your ticket, then it was a

worthwhile investment.

5 TOOLS TO CONSIDER

Use tracking pixels or UTM codes with Google

Analytics to monitor who your audience is, where

they are coming from, and more.

Google Analytics

Google Adwords Keyword Planner shows you the

cost per click (CPC) for your campaign’s primary keywords or phrases.

Google Adwords

Look for apps that can meet you halfway with data analysis Apps will help break down all that data into bite-

sized information that tells a story, and save you

some valuable time for sure!

Apps for tracking

Apps for reporting

Want to know more?

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Be fully prepared with 21 tools and tips for organizing that phenomenal event you have

always dreamed of.

Suling Wong

Produced by

Shilpa S Nath

Original article by

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