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Evaluation of User Experience:Inner-view to Google by Published Patents Related with User Experience
@yigitkonur#brightonSEO
@yigitkonur
Caution: It is a #slidestorm!Thank you @marcustandler for inspiration!
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Download slidedecks:
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bit.ly/ux-by-google-patents
@yigitkonur
Caution: I’m not working for Google!All the ideas presented on this presentation is my own and are not confirmed by Google. Patents belongs to Google Inc.
@yigitkonur
Let’s get
started!
We are SEO consultants!
We are highly-respected marketing consultants who do not have cool college grades.
We read a lot about SEO!
We have to read more than a lot!
Until it creates information overload!!
Happy Sunday Yiğit! 7400 new articles to read!
No worries, you just saved 1248 of them to Pocket. You can check them in your free time!
The most scary part is that vast majority of these articles are estimations & personal views.
The only certain information we can obtain is created by Google’s spokespeople.
Do you really believe in what
Google’s spokespersons
say?
Do you really believe in what
Google’s spokespersons
say?
or
Do you find it to be SAFE to take all
SEO information from these
spokespersons?
Well, I don’t feel safe!
Let’s look at an example!
Do you think SEO is dead?
Do you think SEO is dead?
&
Still came to #brightonSEO?
More than 1500 authors think so!
1100 of these authors (%73) try to resurrect SEO with another name. Thank you for helping us!
These SEO killers might be top news sites of the world:
Huffington PostEntrepreneur.com
The GuardianForbestInc.com
After 10 years in SEO, I really get
tired reading “unique“ articles that are actually
copying the work of others!
I was looking for something new and exciting…
Google Patents are amazing to explore!
The reason behind software patents
Patents are underrated articles showing us the future of SEO!
Patents take time to read & absorb
Patents are not easy to understand
Patents are not the best thing for non-technicals
After 10 years in SEO, I really get
tired reading “unique“ articles that are actually
copying the work of others!
I was looking for something new and exciting...
Start reading with PageRank patent!
Explore Google’s Patents using Google Patents
Find Google’s Patents using Google Patents
Find Google’s Patents using Google Patents
Find Google’s Patents using Google Patents
Find Google’s Patents using Google Patents
Find Google’s Patents using Google Patents
BONUS: Inventor Stalking!
BONUS: Inventor Stalking!
BONUS: Inventor Stalking!
Don’t forget following the best one in this field
Don’t forget following the best one in this field
It is not the easiest way to practice SEO!
But, it is priceless to feel like Sherlock Holmes!
You learned fishing but still hungry?
Top 3 Key Findings for Google & UX by Patents
1. User Experience at First Sight: SERPs
1. User Experience at First Sight: SERPs
1. CTR’s Effect on Google Rankings (SERP UX)
1. CTR’s Effect on Google Rankings (SERP UX)
Represents User’s Computer
Search Engine’s Infrastructure
User’s Computer Loads Top X
Results
User’s Click Feedback Sent to
Search Infrastructure
Rank modifier engine takes feedback from users about CTR and manipulate rankings by working together with ranking and indexing engines.
2. Watch Time Algorithm Affects the Rankings
2. Watch Time Algorithm Affects the Rankings
Represents User’s Computer
Search Engine’s Infrastructure
Search Engine answers user’s search query by listing related videos on SERP.
User opens the first video, watches it for 3 seconds then bounces back and clicks second video and watches it till the end.
If lots of users behave like this and pass the threshold, the search engine adjusts score and changes rankings.
3. The Most Scary Search Patent Taken by Google
3. The Most Scary Search Patent Taken by Google
3. The Most Scary Search Patent Taken by Google
3. The Most Scary Search Patent Taken by Google
3. The Most Scary Search Patent Taken by Google
3. The Most Scary Search Patent Taken by Google
3. The Most Scary Search Patent Taken by Google
Represents User’s Computer
Search Engine’s Infrastructure
By using biometric parameters, Google understands if we’re satisfied with a specific page and recommends a second search.
Biometric Parameters
• Increased body temperature• Pupil dilation• Eye twitching• Facial flushing• Decreased blink rate• Increased heart rate.
That’s all! 20 mins over :)
You are ready to lose yourself in Google Patents!
But, it is priceless to feel like Sherlock Holmes!
