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European Youth Trend Report: Bright Underground

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Page 1: European Youth Trend Report: Bright Underground
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Extreme decadence alternated with extreme discipline

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Bad style

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New Modesty

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Wyne Veen

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trendwolves.com/trendwolves-trend-reportWant more? Order our report at

240 pages of insights in young consumers and ideas to target this group. 15 trends that are relevant for the next 5 years. 21 influencer portraits, lots of good practices,

interesting examples from all over Europe, hands-on advice and our view on the future. Inspiration for communication, events, education, technology, food, design, music, fashion,

entrepreneurship, health, sports, travel,…

Page 44: European Youth Trend Report: Bright Underground

Youth MarketingTrend research

TRENDWOLVESTrend agency, with a focus on European Young Consumers.

Trend agency, with a focus on European Young Consumers

An update of the latest developments in your

field of interest

(Re)Connecting brands & organisations with youngsters & young

families