Etu InsightMarketers Empowered

Etu Insight is a customer segmentation tool to help marketers easily segment

target audience based on the criteria they define. 

Ideal for companies that wish to enhance customer

engagement for higher marketing ROI.

Problems We’re SolvingIneffective ad campaigns - We target the right person for the right offerings at the right time

Lost customers - We measure revisit patterns and engage with high value and loyal customers

Multiple devices and channels - We connect user behaviors across web and mobile devices to give you a single customer view

Key FeaturesCustomer behavior tracking on digital channels including website, mobile web and apps

Single customer identification from multiple data sources and dimensions

Built-in customer behavior gene attributes

Dynamic customer segmentation through customer gene selection, segment combinations or list upload

Download customer list of desired segment for targeted marketing campaigns

Customer Behavior Tracking on Digital Channels

Track customer behaviors on website, mobile web and apps

Support customized behavior tracking

Provide single customer identification from multiple data dimensions

Automatically Establish Customer Gene Attributes

Provide three major customer gene categories by default: visit patterns, preferences and contribution

Support customized gene attributes for specific enterprise needs

3 Ways to Create Customer Segment

Select from Gene

Segment Combination

Upload List

Discover Gene Details of Each Segment

Discover Gene Details of Each Segment

Discover Gene Details of Each Segment

Discover Gene Details of Each Segment

A Powerful Segmentation and Customer Engagement Tool for the Digital Era

About EtuEtu is a pioneer of Big Data, providing Big Data solutions primarily focused on helping customers discover, unlock, and utilize valuable information embedded in extremely large data sets through simple steps. At Etu, our mission is to develop the value of Big Data Application Solutions with our Appliances and to concentrate on business developments. Our Big Data business is dedicated to providing End-to-End solutions for customers to effectively overcome the challenges of large data sets by utilizing Hadoop-related technologies, intimately working with all Hadoop distribution, and creating constant integration with third party tool vendors. With our core competency in Big Data, professionalism, and expertise Etu is able to address specific business problems for customers from a diverse set of industries.

Etu Big Data Offerings

Etu Manager Big Data Platform�

E-Commerce Telco Digital Media BFSI Brands

Etu Recommender

Etu Insight

Etu Curator

Banking and

Finance Solution

Telco Solution

Consulting�Training Professional Service�

High Tech Manufacture

Etu IProspects

Etu Data Lake Edu Gov

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