Social Media Campaign Strategies

Erica Esper

CONTENTS

• Walgreens Father’s Day Campaign• Analytics• Walgreens Pinterest rebrand• Beauty.com New York Fashion Week Campaign• Oreo Rainbow Cookie Campaign

Walgreens Father’s Day Campaign

“Add-on the Dad-ons” teaser campaign

Highlighted brand objectives spotlighting the convenience of Walgreens while promoting products geared towards “Father’s Day fun.”Copy includes “dad jokes,” an online meme that pokes fun of cheesy jokes told by fathers. This incorporates a current trend while still being on brand and relevant to the campaign.

Walgreens Father’s Day Campaign

Father’s Day creative asset

“Humor and heart-strings.” + Make customers laugh while

appreciating their fathers.

Tagline of “Let Dad Have His Day.”

Over 20k in engagement ratings & impressions by Father’s Day campaign post date

Post engagement up +3k in 2 days, start of Dad-ons campaign

Father’s Day Facebook Analytics

Average engagement, between 500-1,000

Walgreens Pinterest Rebrand

Create original info-graphs highlighting products sold at Walgreens

Shows Walgreens as a brand worth following for informative pins and fun content in lieu of only hosting Pinterest boards with re-pinned content from others

Top two info-graphs, garnered over 600 re-pins in one week

#BCOMFRONTROW Campaign

Give Beauty.com customers front row access to top trending NYFW shows, including backstage and runway

Include hosts (this year: Sarah Sophie Flicker) for various shows to interview designers, MAU, hairstylists and models for up close coverage

Live-streamed content on Twitter and Instagram, recaps on Facebook and original make up infographs for Pinterest built from our photography and coverage.

Customers can follow along with #BCOMFRONTROW hashtag which will be used with all content involved

Beauty.com New York Fashion Week Campaign

Fashion Week landing page created for Beauty.com

Host Sarah Sophie Flicker of Lula Magazine bringing Beauty.com customers backstage at New York Fashion Week via a livestream on Beauty.com website

Product spotlight where Beauty.com customers can easily access all products being used at fashion week

Pinterest boards created to host exclusive Fashion Week content. Acquired over 8,000 followers in 11 days.

• While other brands stayed silent, we stood up for a dividing issue

• Light on copy. Created an asset that could speak for itself

Oreo Rainbow Cookie Campaign

Content strategy, management and helping brands reach their maximum potential is what drives me. If you would like to know more about my experience and/or skills, please contact me at erica.esper@gmail.com

Find me on..

@hello_erica

@errrrica

http://thetruthtea.com www.linkedin.com/in/ericaesper/

/erica.esper

Thank you