Engage Me with Your Brand: The Millennial Marketing Mindset

  • Published on
    16-Jan-2017

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  • MOST VALUABLE ALCOHOL BRAND THE WORLD.

    13.1 B 13.8 B

    19.7 B 21.7 B

    26.6 B

  • AND ONE OF CANADAS LEADING BRANDS.

    1.4 Billion

    1 Billion

  • Because'theres'so'much'noise,''theyve'learned'to'tune'us'out.'

    ''''

  • 7 BILLION

  • 3 BILLION

  • 7 MILLION

  • 48%44%

    43%41% 41%

  • ACTIVE VS.

    PASSIVE

  • Dana White Call

    MARC

    Arriany: Airport Pick-up

    FIGHTER EXPERIENCES

    Arriany: Airport Pick-up

    Contract Signing

    UFC

    Dana White:

    Contract + Belt

    Open Work Outs

    ABI Fighters:

    Open Workouts

    BUD LIGHT

    Ultimate Selfie

    Ultimate Selfie

    Ultimate Selfie

    Chuck Liddel:

    Hot Head

    Chuck Liddel:

    Hot Head

    Chuck Liddel:

    Hot Head

    Anthony Pettis: Show

    Time Kick

    Anthony Pettis: Show

    Time Kick

    Anthony Pettis: Show

    Time Kick

    Weight-ins

    Weight-ins

    Weight-ins

    Conor McGregor: Suit & Sing

    Conor McGregor: Suit & Sing

    Conor McGregor: Suit & Sing

    Bruce Buffer: Night

    Out

    Bruce Buffer: Night

    OutBruce Buffer: Night

    Out

    UFC Minute

    FIGHT NIGHT

    Ring Side

    Marc

    ABI Fighter

    Fighter Apparel

    Fight Night Video

    Fight Night Video

    Fight Sponsorship

    Event Annoncement

    Fight Clock

    Fighter Comparison

    Microphone Branding

    On-Air Mentions

    Round Cards

    Jumbotron Commercial

    On-Air Tweets

    Fight Night Video

    Dana White

    Erik Perez

    Fabricio Werdum

    Cain Velazquex

    Conor McGregor

    Ronda Rousey

    Anthony Pettis

    Fighter Apparel

    Jabouin

    Almeida

    Bisping

    Dollaway

    Johnson

    Dillashaw

    Complex Editorial

    TV

    TSN Branded Content

    Hero Video/Mini Content

  • GLOBAL IMPRESSIONS84MM CANADIAN IMPRESSIONS8.1MM

  • 31

  • 32TRENDING LIKE THE CHAMP I

    TOMMY WAS THE #1 VISITED FIGHTER PROFILE BY 37% MAJORITY OF TRAFFIC DRIVEN FROM SEARCHING ON GOOGLE

  • DOMINATED THE RIGHT CHANNELS

  • 36

    MICROPHONE BRANDING

    CLOCK SPONSORSHIP

    RINGCARD MESSAGING

    BANNERS

    TRENDING LIKE THE CHAMP I

    SHIRTSOCTAGONBUMPERS

    WITH ABSOLUTE INTEGRATION

  • BUD LIGHT LIVING LINE MAY 5, 2015

    BUD LIGHT LIVING LINE MAY 5, 2015

    ABSOLUTE INTEGRATION

  • BUD LIGHT LIVING LINE MAY 5, 2015

    BUD LIGHT LIVING LINE MAY 5, 2015

    OUR BRAND

    ABSOLUTE INTEGRATION

  • BUD LIGHT LIVING LINE MAY 5, 2015

    BUD LIGHT LIVING LINE MAY 5, 2015

    OUR PARTNERSHIP WITH UFC

    OUR BRAND

    ABSOLUTE INTEGRATION

  • BUD LIGHT LIVING LINE MAY 5, 2015

    BUD LIGHT LIVING LINE MAY 5, 2015

    OUR PARTNERSHIP WITH UFC

    OUR CONSUMER

    OUR BRAND

    ABSOLUTE INTEGRATION

  • ACTIVE CONTENT EXPERIENCES DIGITAL INTEGRATIONINFLUENCERS DISRUPTIVE VENUE SIGNAGE

    PASSIVESIGNAGEDIGITAL BANNERSLOGO PLACEMENTIMPRESSIONS SPONSORED EVENTSONE-DIMENSIONAL

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