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WANT TO FLY?

Emirates Airline case analysis

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WANT TO FLY?

140 Destinations Over 80 Countries 6 Continents

How It Became So Successful?LETS EXPLORE

STRONG NETWORK

EMIRATES GIVES YOU PREMIUM SERVICES AND TRAVELING AT COMPETITIVE PRICERemain refreshed throughout the journeyEnjoy the best onboard lounge Stay connected

SIZE OF THE FLEETS Emirates A380 Boeing 777-300ER

But not ofDoes not cater to a lot of places in USA

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Does not cater to middle class and budget traveler

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Fierce Competition, Reduced Profit

NEW MARKET

PRODUCT LINE EXPANSION

MORE TIE-UPS

THREATS

SLOWED INDUSTRIAL GROWTH

CHANGING BUYERS PREFERENCE

INCREASED FUEL COSTS

STENGTHS WEAKNESSOPPORTUNITY THREATSStrong networkingPremium servicesSize of the fleet

Not good rank in USALess ProfitFocusing high on acquisition

New MarketProduct Line expansionTie-UpsReduced industrial growthChanging buyers preferenceIncreasing fuel costRECAP

DISCLAIMER Created by Abhishek Ranjan, IIT (BHU), during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.