Emerging Trend of DevOps & Digital Transformation

What is Digital transformation?

❖ Digital Transformation is the journey from where a company is, to where it aspires to be digitally.

❖ Digital transformation can be defined as the acceleration of business activities, processes, competencies and models to fully leverage the changes and opportunities of digital technologies and their impact in a strategic and prioritized way.

The Key Elements of Digital Transformation

WHY DIGITAL TRANSFORMATION IS SO IMPORTANT?

One of the first and most important benefits of Digital Transformation is that it leads to a great lift in customer engagement and experience. Through online channels and communication with customers, any business can get closer to what the customers think, want and how their decisions are influenced. By using digital channels, companies tend to make processes of sales and marketing more web-based which directly puts them in contact with their customers, making them real all of a sudden.

Lift in customer engagement -

Improved customer satisfaction -

With the world getting more and more inclined towards using technology, not just for searching and educating themselves but also comparing products and services, it is only natural that a business that is more digitally inclined will be better appreciated. By transforming business activities through digital channels, a business can attain what most are always in the pursuit of customer satisfaction. Only with customer satisfaction can a business retain important consumers and move towards better profitability, thus reaching their ultimate goal.

Higher digital traffic -

As you move your business and its activities to digital channels, you will observe that a lot of your clients and customers too would start responding to you on these channels. For example, if you run a website for your business, showcasing its products and services, you will observe a higher digital traffic and response rate. Most consumers look online for desired products and services, and digital transformation holds the key to attracting and retain new and existing customers respectively.

Increased Lead Generation -

Another very significant benefit of Digital transformation is an increase in Lead Generation. Lead Generation is a term used to refer to the generation of consumer or customer interest and inquiry into the products and services of a business. As you introduce yourself to digital mediums, number of people and a larger percentage of the target audience would be able to reach you, and a greater degree of interest would be generated. It is a fact that lead generation is an important aspect for all businesses and can lead eventually to greater profits. Thus, this gives you another reason to adopt the Digital Transformation concept and apply it more religiously.

Greater conversions -

Have you ever noticed that a lot of customers may approach you, and only a small percentage of them may purchase your services or products? This simply means that the conversion rate of your consumers is low. But by adopting Digital transformation, this rate can go up, thereby leading to more sales and hence more profit. Digital transformation enables you to market your products to a greater audience and retain their interest through several methods. This thereby leads to a greater conversion.

The Six Stages of Digital Transformation

What is DevOps?

● DevOps (a combination of development and operations) is a software development method that stresses communication,collaboration and integration between software developers and information technology(IT) professionals thereby– Enable rapid evolution of products or services– Reduce risk, improve quality across portfolio, and reduce costs.

● DevOps integration targets product delivery, quality testing,feature development and maintenance releases in order to improve reliability and security and faster development and deployment cycles.

Principles of DevOps

• Develop and test in an environment similar to production

• Deploy builds frequently

• Validate operation quality continuously

The adoption of DevOps is being driven by factors such as:

• Use of agile and other development processes and methodologies• Demand for an increased rate of production releases from application and business stakeholders• Wide availability of virtualized and cloud infrastructure from internal and external providers• Increased usage of data center automation and configuration management tools

Benefits Of DevOps

Technical benefits:● Continuous software delivery

● Less complex problems to fix

● Faster resolution of problems

Business benefits:● Faster delivery of features

● More stable operating environments

● More time available to add value (rather than

fix/maintain)

Tools that can be used-

1. Digital marketing-Email MarketingSEOPPC Social Media Online AdvertisingViral MarketingText Messaging

2. Analytics( google or web)3. Website development4. Website designing