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Email & Social Media Productivity Hacks for Agencies
US 315 623 4480 | UK 0208 123 1526 | AUS 280 114 841 | [email protected]
Tweet: #Sendiblelive @sendible @mailigen
Agenda
• Email Hacks: Optimization, Automation & Engagement
- Janis Rose, Mailigen
• Social Media Productivity Hacks - Luke Knight, Sendible
Janis Rose Founder & CEOMailigen
Luke KnightPartner ManagerSendible
Buyer Personas for Your Clients
The key areas of a persona to make life easier for a marketer (agency) and give the user a more personalized experience.
Context helps personalize your sales and marketing conversations. It makes people want to listen to you and ultimately buy from you and share their experience. N
URT
URE
!Needs & Priority
Success Factors
Buyers’ Journey
Pain Points
Barriers Decision Criteria
Buye
r Per
sona
s
Sourcing & Types of Content
• Interrogate your clients• Get top five content sources to share for each client• RSS Feeds for their blogs & 3rd party websites• Create content libraries: Dropbox, Google Drive • Collaborate: give your clients access to get involved• Canned responses and canned promotions• Utilize influencers
?
Content Types
Images with text overlaid
Whitepapers
Infographics
Product releases
How to’s
Hints & tips
Surveys & questionnaires
Vouchers & special offers
Competitions
Company heritage & values
Meet the team
AdvertsQuestions & answers
Future roadmap
Brochures & collateral
Your social profile
Blogs
Industry news
Adding images to a Tweet results in: - 18% more clicks- 89% more favorites- 150% more retweets Videos
Customer testimonials
Schedule a Time for Outbound, Be Strict!
• Create a set timetable for outbound messages• Don’t fall into the morning social media trap• Spontaneity can be unproductive• Use downtime as uptime, queue, queue, queue• Evergreen content
Create a Content Calendar
• Create a calendar to allocate specified time for each client• Have a list of key industry and world events to give
your clients maximum exposure• Pre-plan around these events, hashtags, stats,
ways your clients’ business can help, have a promotion ready• Discover the content schedule of influencers, be
first to get involved• Localize your social media
Become More Productive by Monitoring
• Don’t wonder, know• Let the mentions and leads come to you• Monetize your KPI’s• Collaborate and use workflows in your agency
Areas to monitor• Clients’ brand & variations • Review sites• Competitors• Keywords for social selling• Sentiment is important
Be Data Driven for Your Clients
• Set up reports & find out what’s performing (automate!)• Which social networks work?• Best time & day to post?• Which demographics & locations generate the best ROI?• Have your customized social CRM prepared for your clients• Best performing influencers and content, on which platforms• Continuously monitor and improve, keep moving forwards
Do You Have Any Questions?
Sendible , 311 Ballards Lane, Finchley London , N12 8LY
(UK) 0208 123 1526(US) 315 623 4480(AUS) 280 114 841
[email protected]@sendibleluke
@sendible /sendible/+sendible
