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We formulate your Digital Strategies!
Email Marketing Latest Tips &
Tricks
Spam House Guidelines
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Most email service providers have laid out stringent guidelines regarding email exchange. These need to be followed come what may with respect to writing emails to targeted customers. Not following them can lead to severe sanctions being imposed.
If you are looking for the best “Email Marketing Services” Contact Digital 360.
Unique IP address
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You need to be careful with the IP Address from which your mail is being sent out. Avoid sending out emails from IP Addresses that have been deemed as ‘spam’ by the webmaster. Such emails are going to bounce back and yield no result. Make it a point to write emails from IP Addresses that are unique.
Email Marketing Software
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Professional assistance can be sought in the form of email marketing software. You can find plenty of software built specially for email marketing with highly specialized in-built features that help in every aspect, from sending out emails to retrieving complete analytical reports with specific numbers for open rate, bounce rate, hard bounce etc.
Subject line
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The Subject Line of the email decides its fate. Ensure you write it to perfection or if you struggle to, get it written by someone who knows a thing or two about writing immaculate emails. Your Subject Line should be devoid of any kind of spamming word or any special character.
Emailer Content
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The content in your emails should be call-to-action, where crisp and precise language elicit clicks and responses. Again, the content should not reek of any sort of spamming words even remotely, ensuring it always remains strong to have people commenting or participating.
Responsive E-mailer
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Emails are meant to be responded to. That is the kind of impact your emails should have on the receiving party. They should be written in such a style that they evoke a prompt response. Besides, getting the language right is paramount. Your emails ought to be compatible with various kinds of mobile devices, desktops and tablets.
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