Email marketing tips to increase ecommerce product sales

  • Published on
    10-Jan-2017

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PowerPoint Presentation

Email Marketing Tips To Increase Ecommerce Product Sales

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Agenda

Statistics

Tips with Examples

Question & Answers

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Stats

Based on one of the studies published by Associated Chambers of Commerce and Industry of India (Assocham) along with PricewaterhouseCoopers (PwC) - 65 million consumers in India bought online in 2015 and it will increase to around 40 million in 2014 3

Stats

The study also said - The online e-commerce market in India is expected to cross $100 billion in the next four years4

Stats

The study titled as Evolution of e-commerce in India - Creating the bricks behind the clicks also says - Over 7%of all ecommerce transactions account to Email Marketing5

10 email marketing tips to increase ecommerce product sales

#1 Making Transactional Emails Count

#1 Making Transactional Emails Count

#2 Incentivising Product Reviews

#2 Incentivising Product Reviews

#3 Giving Customers Free Store Credit

#3 Giving Customers Free Store Credit

#4 Re-activating Dormant Customers Over Emails

#4 Re-activating Dormant Customers Over Emails

#5 Rewarding Loyal Customers

#5 Rewarding Loyal Customers

#6 A/B TestingSubject LinesSending TimesFrom LineEmail ContentSubscriber Segments

#6 A/B Testing

Open Rate = 81.08%Open Rate = 127.49%

#7 Doing Birthday & Anniversary Emails Right

#7 Doing Birthday & Anniversary Emails Right

#8 Reducing Cart Abandonment With Email

#8 Reducing Cart Abandonment With Email

#9 Automating Feedback

#9 Automating Feedback

#10 Email Marketing Beyond InboxEMAIL OPENERS SERVED FACEBOOK ADS 22% MORE LIKELY TO PURCHASE

Above: Results based on a retailers study conducted over two weeks in April 2014, targeting 925,000 US email subscribers using Salesforce Marketing Cloud and Facebook Custom Audiences. Facebook Offline Conversion Measurement matched and correlated ad impressions to email engagement and transactions. Findings are observational

Summary#1 Making Transactional Emails Count#2 Incentivising Product Reviews#3 Giving Customers Free Store Credit#4 Re-activating Dormant Customers Over Emails#5 Rewarding Loyal Customers#6 A/B Testing#7 Doing Birthday & Anniversary Emails Right#8 Reducing Cart Abandonment With Email#9 Automating Feedback#10 Email Marketing Beyond Inbox

Juvlon

Improve Customer Engagement

Run Data Enrichment CampaignsReduce Invalid Email AddressesSend Personalized Emails and SMS

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Questions?Smita More marketing@juvlon.comwww.juvlon.com

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