Email Marketing

That Works

Josue Sierra | https://clarity.fm/josuesierra

• Quicker turn around time to get message out.

• You can measure and track results!

• You can target and personalize better!

• Better tool for building & maintaining customer relationship

• Lower cost than postcard or regular mailing.

The secret to being a digital marketing expert: Google it!

Email provides you the most direct line of communication for conversion to sales …

* According to the Direct Marketing Association

4,300%

Connect: Deepens your relationship with your audience

Decide on an email service provider

Start building a list / Set up your email list

Decide what & how often you will send

Set up your Email Creative (template).

Send your first marketing email.

www.mailchimp.com/pricing

www.aweber.com/pricing.htm

Why Use an Email Service Provider?

Decide on an email service provider

Start building a list / Set up your email list

Decide what & how often you will send

Set up your Email Creative (template).

Send your first marketing email.

4 Tips

1. Be an expert & Helpful: 2. Advertise yourself Offline:.3. Strong Website Call-to-

Actions: 4. Social Media:

Build your list

Decide on an email service provider

Start building a list / Set up your email list

Decide what & how often you will send

Set up your Email Creative (template).

Send your first marketing email.

Decide on an email service provider

Start building a list / Set up your email list

Decide what & how often you will send

Set up your Email Creative (template).

Send your first marketing email.

Watch for:- Strong pre-header that drives opens.- Strong branding for recognition.

- Strong call-to-action in the body.- Design for mobile phone.

Where Emails Are Being Read On Mobile

About Josue | Resources

Josue Sierra is a digital marketing leader for a large materials science company. He has over 15 years of experience leading businesses large and small in implementing effective digital marketing, including email marketing.

You can learn more on his blog, www.josuesierra.net or via twitter @jmsierra.

You can also get phone consulting at https://clarity.fm/josuesierra.

Other Learning Resources: • www.constantcontact.com/learning-center/• https://help.aweber.com/forums• http://mailchimp.com/resources/