[Elite Camp 2016] Chris Mercer - How Top Marketers Are Using Google Tag Manager To Improve their Sales & Leads

@mercertweets #elitecamp2016Elite Camp 2016

How Top Marketers Are Using Google Tag Manager to Improve Their Sales & Leads

- Chris Mercer, SeriouslySimpleMarketing.com


Who is this “Mercer” guy?

• WordPress +

• Analytics +

• Optimization +

• Became…Chris “Mercer” Mercer


Who is this “Mercer” guy?Who is this “Mercer” guy?


Today we’ll chat about…


Let’s talk about you!


Beginner? Go for the basics…

1’s, 2’s & 3’s…


Have some experience? Get ideas…

4’s, 5’s, 6’s & 7’s…


Advanced user? Find verification…

8’s & 9’s…


Expert already? There’s always email…

and finally… the 10’s.


What to expect…

What this is…

(and what this isn’t.)


This has a learning curve…


What is a “Tag Manager”?


Marketers Create a

Campaign


ITGets a

Request


And then…


Marketing waits…


Tag Managers give you control…


Lots of choices…


Lots of choices…


This is a sample of bold text on a full color slide. This is good for quotes, stats, dividers, etc.

Elite Camp 2016 @mercertweets #elitecamp2016

Successful marketersgather marketing insights & use them to adapt quickly.


Google Tag Manager gives you control so you can get

useful insights faster.


Let’s talk about how…


1’s, 2’s & 3’s…


The Install…


Two Main Parts…


“Tags” are how GTM asks...

“What should I do?”


“Triggers” are how GTM asks...

“When should I do that?”


How tags & triggers work together…

(“What should I do?”)

“Fire a Facebook tracking pixel…”



(“When should I do that?”)

“…on every page.”




“Report an a sale to Google Analytics…”




“…whenever a purchase is made.”




“Start collecting session recording data…”




“…on the order form.”




“Pop up the ‘Live Chat’ window…”




“…after they’ve been on the order form for 60 seconds.”


Built-in tags…


Built-in tags…


Built-in tags…


Built-in tags…


Built-in tags…


An Example…


Anatomy of a Tag…


Anatomy of a Tag…


Anatomy of a Tag…


Anatomy of a Tag…


The Trigger…


The complete picture…




#gtmprotip: If you have the option, use built-in tags.


But what if…


No built-in? No problem!


Remember the built-in?


Custom HTML tag…


Why use GTM for pixels & tracking?

A Story of Trash Data




Real marketing insights happen when your data provides a useful truth.


Traffic Attribution

4’s, 5’s, 6’s & 7’s…


“Cross Domain” Tracking

Facebook Ad

MySite.comLanding Page

MyCart.com(Checkout)

MySite.comSales Page

MySite.comThank You

Facebook MySite MyCart



Facebook sends the traffic, but doesn’t get

the credit it’s due.



Facebook Ad

MySite.comLanding Page

MyCart.com(Checkout)

MySite.comSales Page

MySite.comThank You

Facebook



Who gets credit for the sale?

Facebook.


Having to go through IT…


Cutting the cord…




Using GTM to track across domains helps you figure out which traffic sources are working… and when they are working!


Automatically track every click

An Assembly

Line of Clicks!


Why track clicks?




UsefulTruth




Using GTM to automatically track clicks helps Content Marketers figure out which blog posts are producing results.


Want a more useful truth?

Use Timers


Fun with timers…

AdjustedBounce

Rate


QualityRemarketing

More fun with timers…




Using GTM timers can help you target and remarket more efficiently.(Spending less yet making more!)


This guy…

And then…


Into the deep end…

8’s, 9’s,(and even 10’s)


Justin had a problem.



Supercharge Google Tag Manager

The DataLayer


Supercharge Google Tag Manager

The DataLayer








You don’t just need analytics, you need analytics you can trust and professionals who can make heads or tails of it. When it comes to implementing systems the only company I trust is Seriously Simple Marketing.

- Justin RondeauDirector of OptimizationDigitalMarketer.com




Using the GTM data layer you can send ecommerce transactions so you know which products are selling.


But wait! There’s more…

Use the Data Layer to Tell Your Story

(And grow into GTM)


Now what?


Now what? 1’s, 2’s & 3’s…

Create an Account &

Setup a Tracking

Pixel


Now what? 4’s and above…

Start Using Events, Timers& the

Data Layer


Questions?

[email protected] “Mercer” Mercer


Thank You!

Chris “Mercer” [email protected]