Location Based Services Eli Portnoy | July 2014

AGENDA

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o The Growth of Mobile

o Why Location Matters

o What The Future of Location Holds

o Q&A

THE GROWTH OF MOBILE

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MOBILE IS ALREADY HUGE One Billion - Smartphones Shipped in 2013 100 Billion - Apps Downloaded in 2013 1.3 Million - Apps on Android 1.2 Million - Apps in App Store $68 Billion – Estimated Global App Economy

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AND IT IS EXPECTED TO KEEP GROWING

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AND MOBILE CONSUMPTION IS EXPLODING

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AD SPEND IS SIGNIFICANT

WHY LOCATION MATTERS

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NEW MEDIUM

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SO WHAT MAKES MOBILE UNIQUE?

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COMFORT AROUND LOCATION

More than 6 in 10 mobile users voluntarily share their locations with application providers

http://bit.ly/1xxHYpy

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LOCATION-BASED ADVERTISING

WHAT THE FUTURE HOLDS?

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WHAT’S NEXT?

“We’re entering the age of apps as service layers. These are apps you have on your phone but only open when you know they explicitly have something to say to you. They aren’t for

‘idle browsing’, they’re purpose built and informed by contextual signals like hardware sensors, location, history of

use and predictive computation.”

Matthew Panzarino, TechCrunch (http://bit.ly/1jMtVH8)

Q&A