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Leveraging the User Experience Cycle
by Tim Hutchinson
1) Storytelling and the mobile hook
2) Maximising on the experience
3) Breathing life into the retail cycle
1) Storytelling and the mobile hook
How storytelling affects the brain
“Customers are no longer buying products and services - they are buying experiences delivered via the products and services”
- Gregory Yankelovich
2) Maximising on the experience
Breathing life into the retail cycle
‘We are wired to be social’
@willyeckerslike
Happy birthday
500,000,000Tweets every day
100,000,000Active users per day
Views, shares and comments for sponsored links are in their millions!
321,235 9,44365,567,162
321,235 9,443
65,567,162
“Like the actors“
“I loved it“
“Favourite FF yet“
“Best films ever“
“Beautiful actors“
“I like this film lots’“Entertaining“
“Worst actor“
“Worst movie ever“
“Mistake-filled“
“Movie was horrible“
“Don’t like the storyline“
“Like the actors“
“I loved it“
“Favourite FF yet“
“Best films ever“
“Beautiful actors“
“I like this film lots’
“Entertaining“
“Worst actor“
“Worst movie ever“
“Mistake-filled“
“Movie was horrible“
“Don’t like the storyline“
+5
+4+5
+11
+9
-5
+7
-3+13+2
+1
-7+2
+10
+1
+2
-5
Manchester
-72
1) Storytelling and the mobile hook
2) Maximising on the experience
3) Breathing life into the retail cycle
Thank you
