Earn More Media Coverage For Your Brand

Is Your Pitch ReallyNewsworthy?

http://cnw.newswire.ca/knowledge-center/CNW-Redefining-Newsworthiness-New-Opportunities-to-Earn-Media--Attention-for-Your-Brand.html?CO=E-CO-1.1.3&LS=LinkedIn&LSP=20K&LSC=E-CO-1.1.3

Content that may not be considered bythe PR team to be "newsworthy" enough

for a pitch to top-tier media may still be ofvital interest to core audiences.


DOWNLOADREDEFINING NEWSWORTHINESS:NEW OPPORTUNITIES TO EARN

MEDIA & ATTENTION FOR YOURBRAND




The definition of earned media has changedand now includes mentions on Twitter, blogs,online press as well as the more traditional

newspapers and industry magazines.


CHALLENGE:


Find New Opportunities to Earn MoreMedia and Attention For Your Brand

CHALLENGE:



Most organizations will already own amountain of interesting content that they can

use to earn media and attention for theirbrand.


SNIPPETSOF

INFORMATION

FactsFiguresData pointsTips




DATAGLEANED

63%

Use extractsfrom varioussources




INFOGRAPHICSAND CLEVER

DEMO VIDEOS

Presentinginformation visuallycan encouragesharing on blogs &social




INTERNAL EXPERTS

Use experts toprovide credibleinsightsEstablish yourcompany as athought leaderGive quotes




DOWNLOADREDEFINING NEWSWORTHINESS:NEW OPPORTUNITIES TO EARN

MEDIA & ATTENTION FOR YOURBRAND




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Marketing

Earn More Media Coverage For Your Brand