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Presentation to sales staff and marketing partners
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E3 Spark Plugs
brandrEviEw
5-4-3-2-1 iGniTiOn
1995: Pyrotek engineers begin testing edge-to-edge spark discharge theories.
E3 Spark Plugs: History
#481997: Using proprietary test protocol, 48 different electrode configurations were tested until dis-covering the electrode geometry that would become the foundation of E3 Spark Plugs technology.
E3 Spark Plugs: History
EPa1998: The EPa finds that Pyrotek technology “offers clear advantages in HC and CO emissions con-trol while at the same time improving power and fuel economy.”
E3 Spark Plugs: History
6,495,948december 17, 2002: U.S. patent issued for an invention that relates to improved spark plugs for igniting a fuel charge in an internal combustion engine, and is particularly concerned with an improved spark plug construction which improves combustion pressure and fuel milage and diminishes exhaust pollution.
E3 Spark Plugs: History
brandiT
October 2001: Pyrotek begins working with Mark wronski to name and create the brand identity for a new spark plug that will enter the north american market in the first quarter of 2002.
E3 Spark Plugs: History
a COMPlETEly nEw kind Of SPark PlUGThe first new spark plug patent in over 100 years
E3 Spark Plugs: brand development
PrECiSEPaSSiOnaTEOPTiMiSTiCHiGH inTElli-GEnCEinTEnSE
E3 Spark Plugs: Core brand attributes
MOrE POwErlESS POiSOnPyrotek labs: commited to the continued development of poweful, efficient, clean combustion technology.
E3 Spark Plugs: brand Promise
E3=The name
EnErGyEffiCEnCyECOlOGy
The Mark
The E3 name is short-hand for “Energy, Efficiency, Ecology.” The bold italic capital “E” is used to convey strength, power and movement. The circle-3 represents the motion of wheels, engines and planet earth.
The Product
ExPlOSiOnS600 TiMES a SECOnd
E3 Spark Plugs: voice/language/Tone
HiGHly COMPrESSEdGaSOlinE and OxyGEn iGniTEd by a SPark
E3 Spark Plugs: brand voice
E3 Spark Plugs: Visual Style – Automotive
bOld, inTEnSE, dynaMiC, draMaTiC,HiGH-EnErGy, briGHT, ClEan, HEaT, Hard-EdGE,SaTUraTEd COlOr, a SEnSE Of SPEEd and POwEr
ClEan, bOld, inTEnSE COlOr, dynaMiC,HiGH EnErGy,briGHT,draMaTiC
E3 Spark Plugs: Visual Style – Marine
PUrE SPEEd, raw POwEr, HiGH-EnErGy, ClEan, bOld, inSEnSE, SaTUraTEd COlOr, dynaMiC, draMaTiC, COMPETiTivE
E3 Spark Plugs: Visual Style – Powersports
E3 Spark Plugs: Challenge
bUild CrEdibiliTy and aUTHEnTiCiTy
COMMUniCaTE COMPEllinG MESSaGES TO COrE aUdiEnCES
ExPand THE brand inTO inTErnaTiOnal MarkETS