Embed Size (px)
DESCRIPTION
Citation preview
etc Venues Paddington | London
19th November 2013
Solocal Group:
Future Digital Trends
“for local retail”2014 Edition
Dylan Fuller, co-founder LSS
Centre Point Tower, 27 Feb14
Top Trends for 2014
• Social Media
• Mobile
• Online-to-Offline
• Omni Channel
4 areas 10 key trends
Social Trends (2)
• Content Strategy
• Emerging Platforms
Social Media: Content Strategy
Source: Internet Trends, KPCB Meeker/Wu May 2013
Social Media: Emerging
Platform(s)
Mobile Trends (3)
• Momentum continues – all demographics
• Real mobile consumers – mobile 1st,
mobile-only and mainly mobile users
• Rise of mobile enabled local commerce
Mobile and its impact on the local and retail sectors
continues to be the big story 2014
Mobile: Smart Momentum
• 57% to 66%+
penetration across
‘EU5’
• Nearly 140 million
people
*Source Neilson / comScore / Ofcom
• Numbers higher for
those under 35
• 62% for 12-15 year
olds in the UK
Mobile: Really Useful
Consumption
*Source Ericsson Mobility Report
Mobile: Commerce Goes Local
• Smart next-gen apps accelerate, but still mainly
dense urban opp
• Online booking, offline fulfilment
• New marketplaces enabled by mobile and local
• Ubiquitous and micro payment options
• Collaborative consumption
• What’s next …
Online-to-Offline (3)
• Consumer expectations
• Indoor mapping / In-store technology
• Scannables
Online-to-Offline: ‘great’ Expectations
Path to purchase / fulfilment is personal
Deliver choice – or customers will find arounds / hacks
*Source Google Multiscreen World report
Online-to-Offline: Indoor & In-Store
Real world analytics and indoor mapping – emerging fast
O2O sales 10x e-commerce
Online-to-Offline: Get Scanning
Fulfilment and apps: tickets, coupons, payments, order
Discovery and info: website, compare, details, remember
Omni-Channel (2)
• Connected consumers
• Attention challenge
Omni-Channel: Mind the Gap
Omni-Channel: Attention Challenge
• Media channels continue to
fragment
• Consumers split across the day,
across devices
• Lots of media / app noise
• Need to develop a wow factor to get
noticed
• Local retail has to work harder and
smarter
