Doing More with MarketingWorkflows & Automation

Corridor Marketing/Digital Media Meetup

Joshua McNary

Marketing Technologist

McNary Marketing & Design

@McNary linkedin.com/in/mcnary/ mcnary.me

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me

Lead & Content Strategy

Proactive Web

Sales Relations & Systems

Other Awesome

• Sales Lead Automation • Marketing/Sales Strategy • Content Marketing Support

• Web Development/Coding • WordPress & CMS • Search Engine Optimization

• Customer Relationship Management (CRM)

• Technology Implementation • Cloud Systems Integration

• Graphic Design • Podcasting/Audio • Screencasting/Video • Web Mapping Solutions • Event Planning & Meetings • Social Media Strategy

Marketing Technology in today’s digital world

“Marketing automation refers to software platforms and technologies designed for marketing departments  and organizations to more effectively market on multiple  channels online (such as email, social media, websites, etc.) and automate repetitive tasks.”

“…marketing automation is software and tactics that allow companies to buy and sell like Amazon -- that is, to nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into delighted customers.”

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me

Marketing Decisions

development & analysis

Marketing Campaigns

management

Customer Data organization & storage

Lead Generation nurture leads to customers

The Real Goals & Roles

Marketing · Both · Sales · Production

Marketing Nurture Sales Production

Unqualified Qualified Win

Feedback Delayed Internal

Poor WorkLost

Good Work

Email

Tradeshows

Social

Website

Webinars

"Abracadabra!" by Kenny Louie / Creative Commons - Some Rights Reserved / https://flic.kr/p/8e8ePb

Sorry… It is not magic

"The U.S. Navy parachute demonstration team administers the oath of enlistment during a free fall jump." by Official U.S. Navy Page / Creative Commons - Some Rights Reserved / https://flic.kr/p/bhUzoK

All in, really?

Get your team on board

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me"human brain on white background" by _DJ_ © Some Rights Reserved https://www.flickr.com/photos/flamephoenix1991/8376271918

CustomersUnderstand

"squeezing is believing" by Sarah (Rosenau) Korf / Creative Commons - Some Rights Reserved / https://flic.kr/p/EJMK8

Can’t squeeze salesout of nothing…

What does the top of your funnel look like?

• Get agreement on what should happen within marketing or sales?

• Develop content strategy to bring your customer to table?

• Track your leads across every touch point the best you can?

• Have lead nurturing strategy that you want to scale?

Also, can you first…

"one" by andrechinn / Creative Commons - Some Rights Reserved / https://flic.kr/p/5pGcyx

"Sharpest tool in the shed" by Lachlan Donald / Creative Commons Some Rights Reserved / https://flic.kr/p/fkmB7T

Tools. Do.

Scale.

Tools. To. Scale.

"Two of One Hundred" by Sean_Wright / Creative Commons Some Rights Reserved / https://flic.kr/p/pUDjnL

Tools. Do.

Scale.

Real. People.

Tools

One Many

One to rule them all? Best of the best?

Integrate!

It is about the team (again)

Whatever you do, please choose wisely (then test & repeat)

Doing More with MarketingWorkflows & Automation

Corridor Marketing/Digital Media Meetup

Joshua McNary

Marketing Technologist

McNary Marketing & Design

@McNary linkedin.com/in/mcnary/ mcnary.me

Where applicable © Joshua McNary. All Rights Reserved. http://mcnary.me" Q u e s t i o n e v e r y t h i n g / n u l l i u s i n v e r b a / t a k e n o b o d y ' s w o r d f o r i t " b y D u n c a n H u l l © A t t r i b u t i o n L i c e n s e h t t p : / / w w w. f l i c k r. c o m / p h o t o s / d u l l h u n k / 2 0 2 8 7 2 7 1 7 /