Embed Size (px)
DESCRIPTION
This is an example of on-line reputation report for iPhone 5. Please have a look and check all the information you can get. To sum up, with this tool you can: • See key topics, that people talk about in connection with your brand • Analyse sentiment of posts • To see, where people talk most about your brand • Compare number of mentions and sentiment to you competitors • Receive immediate alerts in case of new mentions • Respond to mentions directly from the dashboard • Find most active and influencing people • To see what people search on Google with your brand and trends of search results for example during a campaign • See the real importance of mentions, because we calculate the potential audience based on website visits of the web site, where a mention appears (e.g. one mention in an article on popular news website is much more important then tens of mentions on an unknown website) • Compare statistics and see trends of your mentions in channels, location or time (e.g. Twitter Hungary vs. Poland) • Set priorities and processing workflow for managing mentions Contact us for more information and offer at [email protected].
Citation preview
The key concepts tell you the most popular topics associated with your brands. Key concepts are powerful because you can filter them by country (e.g., Germany only), media type (e.g., news, Twi?er), and other filters that are relevant to your analysis. The filters are user-‐friendly which allow for quick and simple, yet deep analysis.
Key Concepts about iPhone 5 from Sep 18-24, 2013
Here we have chosen the phone features by which to further classify and analyze the iPhone 5. Users can define and add their own tags for a sharper analysis. In this case, the ba?ery and display are the most menIoned features regarding the iPhone 5.
Phone Features About iPhone 5 between Jul 30 and Aug 28, 2013
When About iPhone 5 between Jul 30 and Aug 28, 2013
This trend line indicates the evoluIon of your brand’s presence on social media and across the enIre web. In this case, we can see how the volume of menIons for the iPhone 5 changed over a one-‐month period.
This chart lets you see the share of voice for each media channel, rounded to the nearest 0.5%. In the case of the iPhone 5, you can see that Twi?er and News sites generated the most menIons for the brand over a one-‐month period.
Media Breakdown About iPhone 5 between Jul 30 and Aug 28, 2013
Geographical Coverage About iPhone 5 between Jul 30 and Aug 28, 2013
The bar shows the color scale for this map. The country from which the most informaIon is posted is in the darkest blue.
The pie chart shows exactly how many menIons came from each country.
Who (News Sites) About iPhone 5 between Jul 30 and Aug 28, 2013
Here are the most influenIal News sites talking about the iPhone 5 over the course of one week. They are ranked using our proprietary algorithm. We also provide rankings from Alexa and Google.
Who (Twitter) About iPhone 5 between Jul 30 and Aug 28, 2013
Here are the most influenIal Tweeters talking about the iPhone 5. They are ranked using our proprietary algorithm combining various criteria like number of followers, number of menIons, etc.
How About iPhone 5 between Jul 30 and Aug 28, 2013
The senIment analysis indicates how a brand is perceived, showing posiIve, negaIve, and neutral menIons. You can quickly see what the general senIment is surrounding your brand and take appropriate acIon.
Top Reputation
Top ReputaIon indicates what is top of mind for people when they search for your brands on Google. It also indicates which sources people consult as they look up your brand online. Top ReputaIon is divided into a Top Search, Top Results, and Top Concepts module, as you will see on the following slides. The variaIon by frequency of searches and results is provided by the tool. In other words, Top ReputaIon tells you what people « think » and what they actually « see » when they search for your company on the web. This is very useful because you can foresee impending crises and accelerate posiIve percepIons of your brand.
" Your brand is not what you say it is, but what Google says it is! "
Chris Anderson Editor-in-Chief of Wired
Top Search Query “Phone 5” on search engines United States in English
See what concepts people use most when searching for your brand and how these change over Ime.
Top Results Query “Phone 5” on search engines United States in English
See the top Google results that appear when people search for your brand and how these are changing over Ime. Check what are the biggest variaIons in the first 1000 results and anIcipate any bad reputaIon creeping up in the future.
Top Concept Query “Phone 5” on search engines United States in English
Dynamic Benchmarking between Jul 30 and Aug 28, 2013
It is possible to dynamically benchmark different brands, products, etc. You can either compare your brands against your compeItors’, or compare your own brands. This graph gives you a quick snapshot of how everything compares, including number of menIons, senIment, ranking, and trends.
Dynamic Benchmarking between Jul 30 and Aug 28, 2013
See how compeIng phone brands compare across different user-‐generated tags. In this case, we’ve compared the brands using key phone features.
Mentions vs. Potential Audience
By looking at ‘Potential Audience,’ it is clear that the Lumia 1020 mentions have potentially been seen more online, and thus the Nokia brand has far more influence. The HTC One has more total mentions, but on sources with low audience, like twitter accounts with few followers. All others Social Media Monitoring software will chart a bigger influence for HTC One. Our tool is the only one to dig deeper, and to reveal the true influence.
All Social Media Monitoring Software
Only with Potential Audience Analysis
Potential Audience – Media Breakdown
Media breakdown based on number of men@ons
TwiAer always greatest by volume
Media breakdown based on number of people reached
See which media have most impact
VS
MOST SOCIAL MEDIA MONITORING TOOLS
ONLY WITH POTENTIAL AUDIENCE ANALYSIS
Customized matrix analysis
Key Analysts
Brands
Choose any criteria by which to perform advanced benchmarking.
Thank you for your attention
