PROJECT ON DISTRIBUTION CHANNEL AND LOGISTIC

PRESENTED TO

DR. ROMI SAINY

PRESENTED BY

AYUSH DIWAKAR

KARTIK DIWAKER

MUKESH GIRI

SUBODH KUMAR

SHUBHAM AGARWAL

SHAILENDRA SINGH

INDEXINTRODUCTIONDISTRIBUTION CHANNELLEVEL OF DISTRIBUTIONCHANNEL LEVELSCHANNEL BEHAVIOURTYPES OF DISTRIBUTION LOGISTIC

Supply chain Importance of logistics Logistic process Logistics cycle

CHALLENGESREFFRENCESPICS OF THE BROCHUR

INTRODUCTION We have taken SABAR industries ltd ahemdabad

SABAR has started its first unit for manufacture of water pumps in year 1975.

The certification of ISI marks and ISO 9001 & "CE" marks.

Achievement of 5 star rating were just an affirmation that sabar is the signature of quality.

Sabar Group has an All India Presence through 14 marketing offices and 1500 .

Branch manager of sabar pumps is M.padmanabhan

DISTRIBUTION CHANNELSDistribution channels in marketing are one of the

classic “4 Ps” (product, promotion, price, place i.e“distribution”). They’re a key element in your entire marketing strategy — they help you expand your reach and grow revenue.

A distribution channel strategy enables you to sell to customers in geographical areas or market sectors that your direct sales team cannot reach. You can choose from a number of distribution channels, including wholesalers, retailers, distributors and the Internet.

LEVELS

Manufacture the product and then carry forward it. The Sabar pump is manufactured in Ahmedabad

Purchase in bulk from manufacturer and generally specialed in one product.wholesalers purchased Sabar pump from manufacturersWholesaler are also named as Trader, Distributer and Vendor etc.

Purchase in small quantity from wholesaler and deals in multiple variety. They purchased Sabar pump from wholesaler in small quantity. Retailers are also named as Dealer, Agent, Franchisor etc.

MANUFACTURER

WHOLESALER

RETAILER

Sabar used this type of

level

CHANNEL BHEAVIOURHorizontal marketing system Hybrid marketing system

1. When two or more companies at one marketing channel level join together to increase coverage

2. For ex- bank in grocery stores

1. A single firm sets up two or more marketing channel to increase coverage

2. For ex-retailers , CatLog's and sales forces.

Hybrid marketing system is used by Sabar group because it is a type of firm having two marketing channel and these are-1- Manufacturer-dealer-customer2- Manufacturer-dealer-retailer-customer

TYPES OF DISTRIBUTION Intensity level Objectives Number of

intermediaries

IntensiveAchieve mass market selling.Convenience goods.Sabar group has an all India presence through 1500 strong dealer network

Many

SelectiveWork with selected

intermediaries, shopping and some specialty

goods

Several

ExclusiveWork with less intermediary.

Speciality goods and equipment

goods

Less

LOGISTIC Logistics is the  management of the flow of

things between the point of origin and the point of consumption in order to meet requirements of customers or corporations.

The resources managed in logistics can include physical items, such as food, materials, animals, equipment and liquids, as well as abstract items, such as time, information, particles, and energy.

The logistics of physical items usually involves the integration of information flow, which is materials, handlings, production, packaging, inventory,  transportations , warehousing , and often security.

LOGISTIC CONT……Logistic involve entire supply chain

1. Supply chain sabar industries is very good .Transportation is done by truck .

2. chain of sabar industries is:-

Manufactur

es

Dealers

Retailers

customers

LOGISTIC CONT……Importance of logistic

1. Maintaining competitive edge Competitors are kirloskar pumps ,texmo pumps, shakti

pumps. They are well doing in this pumps market from

competitor's.2. Building good customer relations

They have good customer relationship we can say this by seeing many awards like Engineering export production council(EEPC India) as a star performer in western region in 2004-2005 and lots of certificate for excellence.

3. Creating finished goods They used good raw materials for making product that’s

why they give good quality products.4. Providing retailers

They provide the finished goods to retailers at a given time period .they good delivery service .

LOGISTICS PROCESS1. Productive plain2. Identify supplier3. Evaluate supplier4. Negotiate5. Raw material6. Manufacture7. Packaging8. Warehousing9. Inventory10.Transport11.Arrive destination12.Delivery

W.I.P

R.M

F.G

LOGISTICS CYCLE

CHALLENGES No Virtual distribution ( Sabar Enterprises uses physical

distribution only)so it leads to many problems as:

• Time consuming• Huge cost• Logistic problems• Disable GPS (Location tracking)• Difficulty while documentation

REFFRENCESDirect meeting with sabar distributorAddress --306 Block-a, Silver Mall, 8-a, Rabindranath Tagore Marg, Rabindranath Tagore Marg, Indore, Madhya Pradesh 452001Phone:0731 252 4762Internet –website (http://www.sabarpumps.com)Vedio

PICS OF THE BROCHURE