1.Direct Mail It Just Makes 5 SensesScott Pinkney | SVP, Creative Director | Proximity

2. The New Media Ecosystem TVRadioDMPrintSocialMobileDigitalPromotionsAmbientTelemarketing 3. The New Media Ecosystem TVRadioDMPrintSocialMobileDigitalPromotionsAmbientTelemarketing 4. The Opportunity Tell me and Ill forget. Show me and I might remember. Involve me and Ill understand. - Benjamin Franklin 5. Why It Works Direct Mail is a powerful tool to engage, enticeentertain and motivate consumers to action It can engage all five senses Adding sensory experience can increase response,campaign recall, brand awareness and ROI Can effectively link and leverage multiple channels 6. Our 5 Senses 7. Sight 8. Sight Sight is our most important sense 83% of all information you receive is visual The most important sense when it comes toconsumers' relationships with your brand Direct Mail has substance and depth itsnaturally three-dimensional 9. Nissan 370Z Launch Take the Wheel 10. Nissan 370Z Launch Take the Wheel 11. Nissan 370Z Launch Take the Wheel 12. Laubman Pank See the Difference 13. Sound 14. Sound A positive sound can affect mood by as muchas 65% Sound captures attention, especially when itsurprises Retail research shows music affects customerperceptions of wait time, spending and turnover in stores and restaurants Sound chips are the natural 'go-to, but its notessential 15. GGRP Cardboard Record Player 16. GGRP Cardboard Record Player 17. GGRP Cardboard Record Player 18. Monster 6 Sense Golf DM 19. Scent 20. Scent The sense of smell is the first sensedeveloped in the womb It's the closest sense linked to memory You're able to recognize over 10,000 scents 75% of our emotions can be generatedby scent 21. Toyota Breathe 22. Allianz Business Insurance 23. Touch 24. Touch Our sense of touch can increase mood byup to 29% There are more tactile receptors in yourfingers than on your entire back A pleasant touch releases a hormone that promotesfeelings of well-being and calm Direct Mails tangible attributes meansyour message is likely to be kept longer 25. At times like these, you need comprehensive reassuranceMercedes Dent 26. BMW M Print 27. BMW M Print 28. BMW M Print 29. Queen Silvia Childrens Hospital The Childish Letter 30. Queen Silvia Childrens Hospital The Childish Letter 31. Taste 32. Taste We're taste-obsessed... everyone is afoodie now Our mood will increase by up to 23% whenwere exposed to a positive taste Consumers can sample products firsthandby utilizing taste strips 33. Royal Mail Chocolate Letter 34. Land Rover Edible Survival Guide 35. Affinity Petcare 36. Creative Filter 37. Can taste be the perfect ingredient to make a connection?How can I maximize this fundamental sensory experience?ConceptHow can I maximize this experience?Can I leverage the power of smell to make my point?How can I use sound to help express the idea? 38. Direct Mail It Just Makes 5 Senses