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It‘s All in the Game:
Digital Transformation for Global Organisations Engage your global creative network. Push creativity. Decrease your external costs.
No Question: Marketing Pros are
already discussing digital
transformation They research online trends, analyse detailed user interests and come up with
creative digital solutions. Many do a brilliant job. But digital transformation is beyond
services. It also has an impact on processes and workflow. It has an impact on job
descriptions and skills. It has an impact on pricing.
Whether wanting to or not, the digital transformation is a
matter of organisational transformation too. Also for
marketing and communications departments. New digital
collaboration models are already out there showing great
potential for creative needs.
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7. J
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Most Promising: Crowdsourcing
platforms for creative services
New crowd design platforms enter
the market having a new
understanding of crowdsourcing
These platforms differ from low cost providers because they
promote themselves as highly creative power tools for creative
products.
As more and more brands* experience the crowd‘s
phenomenon, they start shifting parts of their marketing
budgets to crowd design platforms.
*LA Times, 27. Jan 2015: “More big brands are tapping creative crowdsourcing sites” http://www.latimes.com/business/la-fi-creative-
crowdsourcing-20150127-story.html
So why don‘t you transform your
various creative departments
around the globe into a digital
collaboration network?
You have a great backbone:
Your own elite crowd
There are hundreds of creative resources in your network. You
have highly skilled professionals sharing the same values and
corporate understanding as you. The goal is to deliver high quality
designs and concepts.
Just engage them, and start crowdsourcing with your in-house
crowd.
Four reasons why this is
worth thinking about 1. Boost Creativity
2. Generate business in-house by engaging your own resources
instead of outsourcing to agencies or freelancers.
3. Source cost intensive standard tasks like „final artwork“ or
renderings to less cost intensive countries in your network like
Chile, Brazil or India.
4. Benefit from 24/7 service availablity across different time zones
in your global network.
Have your organisation in mind for
implementation
Managers look for: Project Managers look for:
Creatives/Designers look for:
Ways to transform their
organisation into a future-
compliant organisation.
Creative proposals– often
within short time spans.
Timely and reliable
designers.
Alerts reminding designers of
their next steps.
A back-office if there are any
problems.
No more problems. They
already have enough.
Timelines they can rely on.
Strategic briefs that include
all the necessary
information.
Feedback– just in time.
An upload system to
exchange files easily.
What you should do to get started Make a decision and involve all managers for internal alignment on this new process.
Evaluate all in-house resources and skills.
Define project categories and scope of work.
Think about a compensation arangement/incentives for participating resources.
Decide on workflow and process.
Develop templates to guarantee an overall quality standard for briefs.
Build a mail system to inform your resources on new projects.
Set up an international project platform to manage the projects efficiently and
competently.
Promote a responsible person to drive and manage the whole implementation.
Communicate the new sustainable process to your employees.
Set up a back office to support your employees.
Do you need help?
Well, we have a great tool for that.
What is Crowd Relations All About?
Crowd Relations is an easy to use project
management tool which helps you to steer your
global creative process. Our tool connects your
creative resources with relevant jobs inside your
network to manage your workflow easily. We even
dare to say that Crowd Relations is making the
international project management of
organisations fun.
Crowd Relations: This is how it works
Definition
of projects and scope
Evaluation
of in-house resources
Convenience-Check
of workflow
Setup
of support channels
Specials
you may also like
Following settings can be done
via our elaborated back end:
Define the project and job
description.
Define the number of
resources allowed to
participate in the project.
Define project options (NDA,
Blind, Double Input, Wild-
Card).
Define project timelines.
Define the questions for brief-
template.
Define project prize
money/incentives.
Define if invoicing is done
through the system or not.
Register form in front, plus
back end that allows for
active and passive
registration of crowd
members.
Each crowd member can be
matched with job
descriptions.
Each crowd member can be
matched with language skills
he is confident working in.
Each crowd member can be
deleted, blocked or activated
by admin at any time.
We recommend our standard
workflow, which can be adjusted
to your needs.
Push mail invites to crowd
members who match job
descriptions for new projects.
First come, first served
system automatically closes
call for participation
according to settings.
Crowd members who
sucessfully apply for a project
get access to a full brief.
System sends reminder mails
for project deadlines.
Intuitive comment and upload
functions allow complete
project management via
platform.
Define which support channels
make sense for your
organisation. We offer:
Live chat system
Telephone hotline
Email support
Online help desk
Showcase your projects to
the public.
Inform your crowd and
employees via newsletter.
Extra Special: Get a
thinkstock flat rate license for
25 images a day for $70 per
month and per work station.
1 2 3 4
Sound interesting?
Here are your next steps
1. Let‘s meet and discuss your needs.
2. Get an individual quote for your organisation.
3. Kick-off a workshop to define projects and workflow.
4. Implementation of the system according to the output of the workshop.
5. Evaluation phase to match your in-house resources with projects.
6. Internal communications and training.
Anne Märtens Founder
Crowd Relations UG (limited liability)
Schönhauser Allee 37, Building 11
10435 Berlin
0049 (0)30- 88 76 79 95
Email: [email protected]
www.crowd-relations.com
Contact