DIGITAL THE NEW WAVE IN INDIA.Where is it heading……

FUTURE IS DIGITAL. FUTURE IS MOBILE

“As consumers our lives revolve around the digital medium today. Be it a laptop, mobile phone or a tablet ,from the minute we wake up to the time we go back to the bed we are glued to the screens. At Eureka , we try to successfully translate brand marketing goals to reach the desired audience in the most innovative and engaging manner that deliver results and have a tangible impact on your consumer ,your brand and your business”

DIGITAL SCENARIO TODAY ▪ Today, half of the 160 million TV-watching homes are digital

▪ 65 per cent of the national TV time is spent on five big networks.

▪ More than 100 million viewers are watching television on a device other than a TV set.

▪ Clearly indicates the paradigm shift of viewing content towards various devices such as laptop, mobile etc….

ONLINE MARKET ENVIRONMENT

SPEND SEGMENTATION ON DIGITAL

CATEGORY SPENDING ON DIGITAL

▪ We have a great youth population emerging and these are mostly who live on mobile

▪ The mobile is close to 16,hours with the user unlike a TV or a news paper where his access is limited. Therefore opportunity for brands.

▪ There has been a rapid stride in the growth of the smart phone market

▪ New affordable brands making inroads.

▪ People have more time to spend on mobile than other entertainment gadgets.

MOBILE MARKET ENVIRONMENT…

▪ MOKLOf : Mobile urban kinds looking for friends

▪ YUPLOTs : Young urban professional with lots of time.

▪ AUPRORs : Audacious punks ready to roar

▪ FLOGs : Females looking for glamour

MOBILE : CUSTOMER GROUP

OBSERVATIONS ▪ Digital spends is growing at a good rate. Clocked 30% growth last year.

▪ Over 100 million viewers are watching through new devices

▪ Mobile spend constitute 14% of the overall digital spends

▪ E.com, telecom, BFSI, FMCG, durables and travel constitutes over 60%

▪ With many brands moving to e- com as the new channel to market their products the light at the end of the tunnel will always be glowing.

▪ We can see only growth in this new medium. But technology will be the leader to move this medium.

THANK YOU. HAPPY READING.