Digital marketing vs. Traditional sales promotion

International Masters in International Business (IMIB)

School of International Trade & Economics (SITE)

Jiangxi, PR China

Dr. Chen QiPh.D. in Economics

Presented ToPresented To

Presented by: Group # 1Presented by: Group # 1

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Compare Digital marketingand

Traditional sales promotion method

Question # 1Question # 1


In the past decades marketers have perfected the art of mass marketing – selling highly standardized to masses of customers,

In these process they have developed effective mass media communication techniques to support their mass marketing strategies.

In particular large companies routinely invest huge sums of money in TV, magazine or other mass media advertising

IntroductionIntroduction


Reaching tens of millions of consumers with a single advertisement

Today however marketing managers face some new marketing communication realities,

Based on this, we have tried to asses different search engines (webs) and books to compare the two terms by the following factors of comparition.

Introduction Introduction …cont…cont


Methods and channels Tools , Accessibility Cost effectiveness, investment cost Convenience to customer Metrics and so on

Introduction Introduction …cont…cont


Traditional sales promotion is short term incentive to encourage the purchase or sale of a product or service (Kotler, pp 692 )

Traditional Marketing is a common marketing method.

Traditional Marketing require a substantial time and budget to get the desired result.

What is Traditional sales What is Traditional sales promotion? promotion?


Traditional sales /marketing Traditional sales /marketing tools…tools… Traditional Marketing or sales tools are

billboards, contests, demonstrations, discounts, exhibitions or trade shows, games, giveaways, points of sales display, merchandising and special offers.Billboards/ Hording

Billboards are a great innovative use of unoccupied space viewable by a large diverse group.

However, they are great for one thing: advertising to everyone on the road. There is only few board targeting options with billboard mostly based around of traffic.


Magazine advertising is another great method to reach your audience. Magazines provide many more targeting options

……Traditional marketing Traditional marketing tools…tools…

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TV and Radio advertising is another great advertising method that offers additional targeting options.

TV and Radio are wonderful mediums because you can catch viewers when they are most focused. However, there are still limitations with tracking effectiveness.


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Print media are lightweight, portable, disposable publications printed on paper and circulated as physical copies in forms we call books, newspapers, magazines and newsletters. They hold informative and entertaining content that is of general or special interest.


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……Traditional marketing toolsTraditional marketing tools

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Digital -Marketing, is the marketing of products or services over the Internet.

Internet marketing is inexpensive when examining the ratio of cost to the reach of the target audience.

Digital -Marketing allows consumers to research and to purchase products and services conveniently

What is Digital marketing ?What is Digital marketing ?

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Methods and ChannelsMethods and Channels

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Email marketing is promoting products through the use of email

There are 2 main ingredients to an effective email marketing campaign

The emails should be packed with free value and they should move people to buy what you’re trying to sell

Email marketingEmail marketing

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Yet another but important and crucial marketing trend that has brought a huge aberration in our society

Blogging as an ardent marketing tool has really blossomed in the last some years

Businesses, companies and even superstar now use blogging system for huge promotion

BloggingBlogging

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Social media is very popular right now and it’s only getting more popular

we can tap into that popularity by using social media to sell our products

Just use social media to direct people to other sites where you can then hit them with a sales pitch

Social Media MarketingSocial Media Marketing

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If we target certain words and then when those words are searched for on a search engine such as Google the advertising will appear.

But we do have to pay every time our ad is clicked on.

If we need to make sure we do our homework and find out how to effectively use PPC.

Otherwise we can easily lose a lot of money in a short amount of time.

But if we do learn how to use PPC effectively then we can make a lot of money just as fast

Pay per Click MarketingPay per Click Marketing

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Taking our marketing efforts online means we can go and measure traffic to our site,

The level of engagement our audience has on that social networks, and Count the people visiting our blog.

This is in stark contrast to traditional marketing where it’s harder to track who actually switched to another channel when our commercial came on, who took the time to read your ad in the newspaper or how many actually opened the direct mail you sent them...

MetricsMetrics

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The arrival of smart phones and the unprecedented accessibility it offers has reshaped the way audience consumes media.

Fact is, mobile is now the leading medium around the world—and digital strategies can easily be a part of this growing platform.

The goal is to reach consumers where they are, and right now, it’s through their mobiles.

AccessibilityAccessibility

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Digital -Marketing is inexpensive while traditional marketing is expensive and requires huge investment .

The return on investment (ROI) from Digital -Marketing can far exceed that of traditional marketing strategies.

Digital Mktg. Vs. Traditional Digital Mktg. Vs. Traditional Mktg.Mktg.

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Communication in Reality Selling happens by Meeting Short Term results

Maximum Exposure Community Building Cost Effective High Engagement Measurable and refine strategy

Pros of Traditional MarketingPros of Traditional Marketing

Pros of Digital MarketingPros of Digital Marketing

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Costly. One Way. Hard to Measure. Forced promotion.

Time consuming. Not in Reality communication.

Cons of Traditional MarketingCons of Traditional Marketing

Cons of Digital MarketingCons of Digital Marketing

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Choosing the medium that is cheaper. Picking a strategy that has better reach. Using a platform that gives you tangible,

almost direct, response. All of these can be easily accomplished by

digital marketing techniques. This is why digital is the way to go.

But depending on what our business actually needs, that mean if it need to do both we can use both, based on our target audience or customer segmentation, type , scope and capacity of our enterprise or company.

ConclusionConclusion

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