Workshop on Digital Marketing for NewbiesByMehreen OmerDigital Marketing Scientist

Digital Marketing Metrics Cheat Sheet

Conversion Rate: (Clicks/Converters)*100

ROI: (Spend – Return)/Spend*100

Cost Per Click: (Spend/Total Clicks)

Cost Per Acquisition: (Spend/Total Converters)

Cost Per Mille: (Spend/Thousand Impressions)

Open Rate: (Openers/Subscribers)*100

Click Rate: (Clicks/Opens)*100

Engagement Rate: (Photo & Video Views, Post Likes Comments &

Shares)/Total Fan Base*100

Page Like Rate: (Page Likes/Impressions)*100

Bounce Rate: (# of Visitors < 1 page/Total Visitors)*100

Rate of Returning Visitors: (Returning Visitors/Total Visitors)*100

Click-through Rate: (Clicks/Impressions)*100

Unique Reach Rate: (Unique Users Reached/Total Impressions)*100

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