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ADOBE.COM - ONLINE STRATEGIE LESSEN VAN DE WEBSITE VAN ADOBE Roundtable voor brands, adverteerders en retailers over de ervaringen van de website van Adobe. Vijf learnings worden gedeeld op het gebied van conversie optimalisatie, klanten segmentatie, digital experience, marketing budget mix en het groeipad van een digital marketing platform. Inspiratie nodig voor het bepalen van jouw online strategie? Kom, kijk, luister en praat mee.
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
Adobe.com - online strategie lessen van de website van Adobe Digital Marketing Live, May 2014
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© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 2
Marco Disseldorp Marketing Manager Benelux @mrcdssldrp
Waldo Smeets Manager Solution Consulting Benelux & Iberica @waldosmeets
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. © 2011 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
The Beginnings of a Case Study
Significant Traffic
Low Conversion & Static Content
Time for a Change
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 4
Transforming our web platform: Business drivers
Deliver a superior customer experience
Deliver targeted, personalized and dynamic content across devices
Create scale to support 62 international sites in 32 languages with local content adaptation
Build an open architecture platform allowing “customer owned” customization & integration
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
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1. Be a Data Guru
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6
2. Always Be Testing
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7
3. Go Digital. Everywhere. (Your Customers Already Have)
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 8
4. Put Relationships First
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5. Stay a Marketer
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The Results: Delivering real business value with Adobe solutions
1: Re-platformed web presence delivers agility Business users can publish to 62 websites across 32 languages in real time
2: Driving eCommerce conversion 15-20% increase in revenue on Adobe.com
3: Creating a more relevant customer experience Increased click-through rates from Adobe.com home page by 70%
4: Extending the reach of our digital assets to apps Shortened time to market for Adobe Showcase by 20%
© 2014 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.
