DIGITAL MARKETING IN 2016

QUICK INTRO

https://uk.linkedin.com/in/jamescookfocus7

www.focus7international.com

WHAT IS DIGITAL MARKETING?

HOW WILL DIGITAL MARKETING HELP MY BUSINESS GROW?

DIGITAL MARKETING STATISTICS

According to Google companies using digital marketing strategies have 2.8 times better revenue growth expectancy

79% of top-performing companies have been using marketing automation for more than 2 years

Inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound leads

Inbound leads have a 14.6% close rate while outbound leads have 1.7% close rate

HOW MANY OF YOU USE DIGITAL MARKETING AS PART OF YOUR MARKETING STRATEGIES?

ON AVERAGE IT CAN TYPICALLY TAKE AROUND 14 TOUCHES TO CONVERT LEADS INTO SALES

SALES REPS TYPICALLY GIVE UP AFTER THE 2ND OR 3RD TOUCH!

Using Digital Marketing technology you are now able to setup strategies to continually touch your prospects, and nurture leads into customers on autopilot

CREATE A DIGITAL MARKETING PRESENCE

USING DIGITAL MARKETING TO CREATE A PERFECT CUSTOMER JOURNEY?

WHERE DO YOU START?

Connect with your customers online.

Invite customers to like your Facebook page, connect with you on LinkedIn, follow your LinkedIn page

CONVERT WEBSITE VISITORS

• Having a website that converts website visitors

WEBSITE CALL-TO-ACTION EXAMPLE

ENGAGEMENT WITH EMAIL MARKETING

Send regular engagement email broadcasts to your customers

Provide value and offers to prospects

FIND YOUR IDEAL CUSTOMERS ONLINE

BE FOUND ON GOOGLE USING GOOGLE ADS

POINTS TO TAKE AWAY1. Attract your ideal customers using online advertising –

e.g. Google Ads, LinkedIn Ads

2. Website must have a call-to-action above the fold – Turn your website into a data capture machine

3. Engage, give value and nurture prospects on Social Media

4. Connect with your customers on Social Media

5. Build stronger relationships using email marketing - Send monthly newsletter, weekly/monthly offers

DIGITAL MARKETING IN 2016