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Can Improve Your Sa les
L e a r n H o w
Digital Marketing
Help Me Help You
B r i d g i n g t h e G a p B e t w e e n S a l e s & M a r k e t i n g
A Guide
Working in sales for 15 years has helped me to be a better marketer!
Katy Kelly
K2Ink
@thekatykelly
HELLO!
What We’re Talking About...
5 Pieces of Information the Marketing Tells Sales
The W’s of Digital Marketing
5 Pieces of Information the Sales Tells Marketing
{ }1 The W’s of Digital Marketing
What, Who, Where, & Why
Help Me Help You
Valuable ContentKnow More
ConnectConvert
What?
Who
are they?What
do they
want?
Where
are they?
Why?
Exceptional customer service
Industry leadership
Relevant
Distinguished
{ }5 Things Marketing Does
Goals & Leads2
In the past 8 years social media usage has
increased by nearly 70%
Social Media Use
90% of B2B
companies
are currently
on Facebook.61% of US
marketers use
social media to
increase their
lead gen.
Companies on
Twitter get two-
times the
amount of leads
per month.57% of FB
users have more
than 100 friends
which increase
their sharing
power.
Information About Leads
I don’t always need
new sales leads, but
when I do I rely on my
marketing team to tell
me something about
them.
““
Handling Leads
66% of buyers indicate that,
“consistent & relevant
communication provided by
both sales and marketing
organizations” is a key
influence in choosing a
solution provider.
Genius.com
Nurturing Leads
According to Market2Lead:
Nurtured leads have a 23% shorter sales cycle
{ }5 Things Sales Does
How You Help Me, Help You3
Lead Quality
Lead Generating Sources
Content Viability
Do you know how
many leads you
have connected
with & closed in
the past quarter?Do you know
what was
different about
them than ones
you didn’t
close?
Do you know
how those
leads came
to you?Do you know
how can you
replicate what
happened with
those leads?
How can I
help you?
THANK YOU
