Digital DMS strategy with Sitecore & Digital Center of Excellence

05/01/2023Reference:Google & Forrester 1

Sitecore –The Most forward looking DMS & Sitecore- Centre of Excellence


Targeted Content & Channels

Repurpose Content for Different Devices;

Targeted Content Based on User Behavior;

Improved Search Engine Optimization (SEO);Scoring to determine “Next Best Action”

Optimize Web Experience with Multivariate Testing;

Analytics

Insight to Website Traffic Conversion; After the fact performance measuring

Targeted Content Based on User Behavior;

Integration

Easily Integrate with Third Party Tools;

Fast Integration with Microsoft Technology;

Highly Scalable;

Intuitive and User-Friendly Design;

Web 2.0 and Social Media Integration.

Sitecore allows high flexibility for content editors and a logical hierarchical structure

Can be integrated with your internal systems like ERP and CRM;

Design layouts are separated from the content;

Sitecore allows high flexibility for content editors and a logical hierarchical structure

Sitecore offers easy multilingual configuration;

A/B testing is included with Sitecore, a must for a modern website. SharePoint does not come with any kind of A/B testing;

Sitecore is developer-friendly – Development in Sitecore is much easier and requires a lot less specific knowledge. More developers are able to produce a better solution, faster, cheaper;

Sitecore has a clear line between data and presentation making content easier to manage.

OK.. let’s get started. What is it that Sitecore has better than my WCM? Here it is to begin with!!


Questionnaire

Choosing a CMS Platform: Common Questions• What is the primary purpose of your site?• How frequently do you update your content?• How many people contribute to your site? • How do you decide which platform is best for you?• Do you have the need within your division to get to the next generation

technologies like cutting edge analytics, personalization. Multivariate tested landing pages & pedictive analytics.

• Is security a concern for you?• Is cost of regular update a concern for you?• How many visitors and unique visitors visit your site?


Generic Economics of Sitecore


Where does Sitecore really Shine??

Everywhere, its just better


This is what Sitecore really does better than the rest of the WCM systems!!


So how does Sitecore compete against the competition?

What is it’s market presence and how innovative is its product line?


Don’t believe Us??

Here is the rating of Sitecore against all major WCM systems on all major present functionality and Innovation pipeline?

Wait: But at least Adobe is better, right?Yes, but it’s twice as expensive. Ready to empty pockets for a slight better experience


What about Market Presence & Strategic Positioning?

Here is the rating of Sitecore against all major WCM systems on MARKET PRESENCE and STRATEGY?


Cut through the chase.. What do I make out of all the data?


So all said & done. Why should do you need a

COE??Here’s why• `


Consulting

Analyze the current CMS/DMS SOLUTIONDefine the future state with the clientPerform GAP Analysis with the desired future statePerform the GAP Analysis with the Best practices

Implementation Partner

Implementation partner for Sitecore DMS solutionmigrating content with Honda standardsEvaluation and turnkey project management

System Integration, Manage IT- Data Centre, Technical support 24/7, updates and evolution, End-user Training, Help Desk, Application Support

Complete management of the DMS suitePeriodic consulting on latest trends in DMS,IT security

Professional Services & Training

Architect & Design

Sustain and Continuous Improvement

Define a scalable, secure, sustainable architectureInterface (UI) and user experience improvement (UX)Web interface design

Services Diversity

Partner for the complete DMS Lifecycle

Consult Architect Integrate Manage Sustain

Consulting

Design

Integrator

Analytics

So what services does your COE offer?


Center of Excellence Director

Technical LeadSolution Architect &

Data ArchitectFunctional Lead Project Manager

CoE Service Portfolio Manger

Sitecore Developers

Sitecore QA

Sitecore –Infrastructure Admin

Business Analyst

Business Relationship Manager

Sitecore ops and Integration Manager

How is your delivery team structured?


Content Managment

Distributed content creation and editing

Workflow and e-mail notification

Run in development environment—push to web server

WYSIWYG Editor—do not need to know html

Separation of content from form/design

Best PracticesPre-LaunchComplete content inventory, re-write if necessaryEstablish design templates’ look and feel Usability testing - relevant terms and categories for your audienceDetermine navigation and cross linkingIdentify content managers and approvers DailySite developers meet with marketing managers and program staff to plan and develop new web sitesHave more than one user fill each workflow role, as backup staff

Personalizationready for Target-based optimization and A/B testing

Tested & Targeted Web pages

Multivariate tested pages for optimized conversion

Content

Best

Practices

Analytics

Personali

zation

Key

Cap

abil

itie

s

Key

Cap

abil

itie

s

Sitecore

AnalyticsAdobe Analytics Integration

enterprise’s ability to sense, learn and optimize experiences with our industry-leading customer master data integration and management technologiesready for Target-based optimization and A/B testing

Show me some more advantages!!

CoE Strategy and Approach

Predictive Outcomes

Population Management

Dashboard

KPI

Scorecards

Analytics

M&ACapabilities

DataCreation

DataStorage

DataMovement

DataUsage

DataRetirement

DG

Financial Sustainability

Digitization Integration Data Collection

Analytics & Predictive Modeling

Act on Data

05/01/2023

WebContent Manager

Modify

SubmitContent Approver

Read

Reject

ApproveQualityAssurance

Content Observer

Edit

Receive Alert

Publish

So what will be my new process of updating my site’s content??

Reference:Google & Forrester 16


Well, I am not a techie but do you have a technical activity diagram for my tech lead?

Marketing

Digital DMS strategy with Sitecore & Digital Center of Excellence