Upload
minttwist
View
193
Download
1
Embed Size (px)
DESCRIPTION
China's population and love for the internet is making it one of the most powerful digital nations in the world. We look at the
Citation preview
Presented by
minttwist.com twitter.com/minttwist facebook.com/minttwist
SOURCEShttp://www.chinainternetwatch.com/
http://econsultancy.com/blog/63784-the-state-of-digital-marketing-in-china-highlights-from-digital-cream-shanghai-2013
http://mobithinking.com/blog/china-top-mobile-market
http://www.theguardian.com/technology/2013/nov/14/china-smartphone-android-google-iphone
http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china
http://www.nytimes.com/2014/01/21/technology/a-chinese-social-network-blazes-its-own-path.html?hpw&rref=business&_r=0
http://wwhttp://www.digitalspy.co.uk/tech/news/a544923/chinese-twitter-equivalent-weibo-loses-millions-of-user.html
http://www.techinasia.com
http://www.searchenginejournal.com/getting-know-chinese-search-audience/84807/
http://thenextweb.com/asia/2013/12/26/2013-year-epic-proportions-e-commerce-china-set-grow/#!sTbjn
http://www.bain.com/about/press/press-releases/china-e-commerce-spending-poised-to-bypass-us-in-2013.aspx
http://www.chinainternetwatch.com/
http://econsultancy.com/blog/63784-the-state-of-digital-marketing-in-china-highlights-from-digital-cream-shanghai-2013
http://mobithinking.com/blog/china-top-mobile-market
http://www.theguardian.com/technology/2013/nov/14/china-smartphone-android-google-iphone
http://www.mckinsey.com/insights/marketing_sales/understanding_social_media_in_china
http://www.nytimes.com/2014/01/21/technology/a-chinese-social-network-blazes-its-own-path.html?hpw&rref=business&_r=0
http://ww
THE 2 MOST POPULAR ONLINE PAYMENT SYSTEMS ALIPAY
TENPAY
$ ON ONLINE SALES
$543BN$500BN
2009 2010 2011 2012 - - -2015
2/3 USE SMARTPHONES TO BROWSE AND SHOP ONLINE
CHINA <3 ECOMMERCE
MOST PURCHASES ARE
CLOTHING - ELECTRONICS - BOOKS - COSMETICS
- - -
QZONE712M
SINA WEIBO500M
WECHAT236M
TENCENT WEIBO220M
ONLINE USERS SPEND OVER40% OF THEIR TIME ON SOCIAL MEDIA
GOOGLE+100M
FACEBOOK95M
YOUTUBE60M
BLOCKED NETWORKS
POPULAR NETWORKS
THE WEST8-10 SEC
CHINA55 SEC
AVERAGE TIME LOOKING AT RESULTS
0 50
SEARCH ENGINE USERS
GOOGLE+ & YOUTUBE
67%QUIHOO - 22%SOGOU - 11%
BAIDU IS THE MOST POPULAR SEARCH ENGINE
GREAT FIREWALL OF CHINA
CHINA <3MOBILE 391 MILLION
3G / 4GSUBSCRIPTIONS
75% ACCESS71% ACCESS
18% MOBILE MARKET SHARE
MOST POPULAR MOBILE OS
46% ACCESS
CHINESE IS SECOND MOST POPULAR ON THE WEB
AND ONE OF THE FASTEST GROWING
PUTONGHUA (STANDARD CHINESE/MANDARIN) WITH SIMPLIFIED CHARACTERS
OFFICIAL LANGUAGE
81% OF THE USERS ARE UNDER 39 YEARS OLD
1.3 BILLIONPEOPLE OVER 600M
INTERNETUSERS
2NDLARGEST ECONOMYIN THE WORLD
CHINESE INTERNETHABITS CHINA <3 INTERNET