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How to diagnose if you have a Google or Bing SEO penalty and how to fix it.
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SEO PenaltiesSchmitz Marketing
Schmitz Marketingschmitzmarket ing.com
Thomas SchmitzFounder & CEO@TomSchmitz
Organic Inbound MarketingSEO, Social Media, Content Strategies & More
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What are SEO Penalties?
Webspam
Penalizes infractions against webmaster guidelines or search engines’ terms of service.
Webspam is determined by intent and extent.
Search engines deal with most things they do not like automatically and without assessing penalties.
Penalties are for egregious offenders.
Penalties
Usually it is not a penalty!
Types of Penalties
Manual Actions
Algorithmic Google Panda Google Penguin Others
Burned Domains
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Manual Actions
Manual Actions
A Google or Bing quality assurance team member manually reviews the site.
Finds egregious infractions of the webmaster guidelines or terms of service.
Applies a manual penalty.
Sends a message via webmaster tools.
Manual Actions
Causes Unnatural links to your
site
Unnatural links from your site
Hacked site
Thin content with little or no added value
Pure spam
User-generated spam
Cloaking and/or sneaky redirects
Hidden text and/or keyword stuffing
Spammy freehosts
Spammy structured markup
https://support.google.com/webmasters/answer/2604824
Manual Actions
There are various types of punishments
Some or all pages removed from the index
Some or all rankings reduces # spots (i.e. down 5, 10, 50, etc. places)
Manual Actions
Remove all offending content and/or links.
Request a review via webmaster tools.
List any inbound links you are unable to get removed in Google’s and Bing’s disavow tools located in webmaster tools.
Manual Actions
Manual penalties have expiration dates.
The worse the infraction, the longer the penalty.
Infractions that go unfixed will be penalized again.
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Algorithmic Penalties
Algorithmic Penalties
Search engine program identifies infractions.
Automatically applies punishment.
May or may not send a message via webmaster tools.
Panda
Google Panda Penalty
Penalizes low quality content
It is built into the ranking algorithm and updates are continuous
Drops site-wide traffic 80%
Panda
Recovering From a Google Panda Penalty
Remove or rewrite all low quality content
Rewritten content must bring additional value to the web
When fixed and the site is re-crawled, the penalty will go away
Panda
Recovering From a Google Panda Penalty
Do not expect all rankings and traffic to return after recovering from Panda
If you remove or block content it cannot rank
Rewritten content will not necessarily rank as well as the pre-penalty content
Penguin
Google Penguin Penalty
Penalizes aggressive unnatural link patterns
It is separate from the ranking algorithm. Updates are manual
Drops site-wide traffic 80%
You may or may not receive a webmaster tools message
Penguin
Recovering From Google Penguin Penalty
Identify low quality and unnatural inbound links
Request websites to remove the bad links
Disavow remaining bad links in webmaster tools
File a re-inclusion request
Penguin
Recovering From Google Penguin Penalty
Recovery will not happen till the next update
Updates are months apart. The last one was October 5, 2013
Do not expect rankings to fully recover because the authority from removed and disavowed links will be gone
Other Algorithmic Penalties
Other Algorithmic Penalties
May be difficult to diagnose
No webmaster tools notification
There is no automatic expiration
You cannot file a re-inclusion request
Other Algorithmic Penalties
Made for AdSense
Aggressive Ads
Aggressive Footer Links
Doorway Pages
Duplicate Content
Keyword Stuffing
Overused Anchor Text
Scraped Content
Slow Page Loads
Spammy Keywords
Causes
And More…
Other Algorithmic Penalties
Google and Bing do not share many causes of penalties. They consider this part of their secret sauce…
…and they do not want to help real web-spammers.
Burned Domains
When a website goes too far, search engines may ban it from their search results for all time.
When a site search on a domain (site:domain.com) show zero results and there is no message in webmaster tools, the site may be burned.
The only thing to do with a burned domain is discard it and start with a fresh domain.
Schmitz Marketingschmitzmarket ing.com
Thomas SchmitzFounder & CEO@TomSchmitz
Organic Inbound MarketingSEO, Social Media, Content Strategies & More