1. 1. DEVENEY is thenations #1 full-servicemarketingand public relationscompany. We workin partnership withsmart, demandingclients who aresimilarly inspired tolead, to win, tostamp their identityon their markets.
2. 2. OUR VISIONTo return clients trust and investment with a competitive edge that cuts tothe heart of advantage.
3. 3. MEET JOHNFounder and PresidentABC, APR, Fellow PRSA, IABCFellowHis leadership, creativity and ingenuityhas won him the designation of PRNEWS Agency Executive of the Yearand Bulldog Reporters AgencyProfessional of the Year.
4. 4. MEET THE TEAMOver 300 Years of CombinedExperienceOur people. Our culture. Our way. All thatdefines us makes us one unlike. Its whatJohn Deveney always knew acommunication company could be.
5. 5. OUR FOCUS AREASCRISIS LIFESTYLELIFECARE Hospitals Physicians Pharmaceutical Insurance Companies Government Agencies Tourism Bureaus Healthcare Hotels & Lodging Food & Beverage Tourism Bureaus Retail Sector
6. 6. LIFESTYLEWe are brand developers,brand definers, brandcommunicators andcustodians of brand integrity.As such, we have workedhand in hand with clientswhose brands are among theworlds leading presences inlifestyle marketing.
7. 7. TRI-PARISH TOURISM
8. 8. WINDSOR COURT HOTEL
9. 9. ARNAUDS RESTAURANT
10. 10. NEW ORLEANS WILL
11. 11. PROSPECT.3
12. 12. LIFESTYLENATIONAL MEDIACOVERAGEOur work in lifestylemarketing hasearned our clientsmillions of mediaimpressions amongthe top mediaoutlets.
13. 13. LIFESTYLETOURISM HIGHLIGHTSThe triumph of our 2008creation Only inLouisiana: A Celebration ofMusic, Culture andBusiness earned itsselection as an officialGRAMMY event. In 2009,we secured a 6.5-minutefeature in theinternationally televisedawards show.
14. 14. LIFESTYLETOURISM HIGHLIGHTSMedia relations effortssecured $5.8 million incoverage and placement in350 international anddomestic publications,including a > 30-page featurein Delta Sky Magazine (readby 3.4 million passengerstraveling throughout 96countries), Forbes Brazil andNew Zealands Sunday SunTimes.
15. 15. LIFESTYLETOURISM HIGHLIGHTSMy Louisiana acustom-built center forLouisianas unique cultureand heritage highlightingeach region of the state atthe largest and longest foodfestival in the worldbrought Louisiana tourism485,000 visitors from our toptarget audiences and 63,126qualified emails for onlineefforts.
16. 16. LIFESTYLETOURISM HIGHLIGHTSOur launch of Louisianasmulticultural travel guidewas the most successfullaunch to date withcoverage in broad,consumer print media aswell as African-Americantargeted publications andwebsites.
17. 17. LIFESTYLETOURISM HIGHLIGHTSWith more than 2,000journalists reporting fromNew Orleans, our TourismCommunication and MediaCenter managed $406million plus in media valueand 34,698 mediaplacements betweenAugust and December2005.
18. 18. LIFESTYLEPR RESPONSE TO BPOIL SPILL HIGHLIGHTSTwo satellite media toursdelivered 58 interviewsfor Lieutenant GovernorJay Dardenne with topnational and internationalmedia, elevating andrepairing Louisianasimage.
19. 19. LIFESTYLEPR RESPONSE TOBP OIL SPILLHIGHLIGHTSMembers of the presswere taken on tours ofthe Louisianawetlands, wheremembers of the fishingindustry demonstratedthe health of wildlife.
20. 20. LIFESTYLEPR RESPONSE TO BPOIL SPILL HIGHLIGHTSCreating and leveragingan Experts Bureau of 86sought-afterspokespeople andofficials secured ourstrategic, proactiveposition with regional,national and internationalmedia.
21. 21. LIFESTYLEPR RESPONSE TO BPOIL SPILL HIGHLIGHTSAn aggressive mediarelations campaign placedcompelling stories thatadvanced our messagingstrategyupdatedwith a daily media auditfor more than 1,100industry partners andstakeholders.
22. 22. LIFESTYLEPR RESPONSE TO BPOIL SPILL HIGHLIGHTSTargeted placement inprint, radio, television andonline media reachedmore than 237.8 million inour target audience,valued at more than $109million454% overthe campaign objective.
23. 23. LIFESTYLEPR RESPONSE TOBP OIL SPILLHIGHLIGHTSLouisiana seafoodsafety was promoted inThe Daily Buzz byNew Orleans topnames in culinary arts,including restauranteurRalph Brennan.
24. 24. LIFESTYLELOUISIANA OFFICE OFTOURISM PRHIGHLIGHTSAwareness of Louisianastourism product wasenhanced throughpromotion of HistoryChannels Swamp Peopleprogram by transformingNew Yorks ChelseaMarket into a living swamp.
25. 25. LIFESTYLERUTHS CHRIS STEAKHOUSE PR HIGHLIGHTSHaving Deveney as atrusted resource allows meto accomplish more andbetter lead and manage atthe executive level.Ruths HospitalityGroup Senior VicePresident & Chief BrandingOfficer, Cheryl Henry
26. 26. CRISISInformation is the lifeline ofCrisis Response Management.As first responders, we keepthat lifeline open and viable.We establish systems ofcommunication, marshalresources, maintain continuityand work toward renewal frompositions of strength.
27. 27. LIFECAREWeve followed the evolutionof the LifeCare segment fordecades. As communicators,we helped shape thatevolution. Today, we areproducing meaningful,measurable results forindustry leaders in everyaspect of healthcare.
28. 28. OUR CAPABILITIESFrom marketing strategy and targeted advertising campaigns, toworld renowned crisis response and management, to localcommunity outreach and relations, DEVENEY has worked with thebest to help achieve their goals.
29. 29. OUR PRODUCTSWeve systematized the process ofcommunication, planning, analysis andstrategy to achieve better solutions forour clients. We call it, COMPASS.DEVENEYs media training program prepares leaders toturn any media encounter into a productive, positive andbeneficial experience. DEVENEY will adapt your mediatraining session to specifically target each spokespersonsstrengths and weaknesses in communicating keymessages to the media.
30. 30. OUR PRODUCTSThe COMPASS program isone of the best I have seen inmy 15 years as a PRpractitioner.Kelly Schulz, New Orleans Convention andVisitors Bureau
31. 31. OUR PRODUCTSProviding strategic social mediasolutions to grow and maintainengagement with your organizationsmost important audiences.Delivering strategic and exactresponse and messaging toconfidently execute a targetedmessage before the media.
32. 32. OUR PRODUCTSPreparing yourorganizationsspokesperson toconfidently communicatecore values and messagesbefore any audience.Through Pulse,DEVENEY monitors andresponds to mediacoverage, managing yourreputation even during acrisis.Supported by keymessages, includingrelevant proof points andvalue propositions, defineyour brands competitiveadvantage, unique traitsand the overarchingpositioning to own in themarketplace.
33. 33. OUR AWARDSWeve earned the awardsour industry respects most.Regionally.Nationally.Internationally.
34. 34. BULLDOG AWARD:GOLDPost-Katrina Tourism Communication and MediaBULLDOCGent eAr WARD:BRONZEPost-Katrina Tourism Communication and MediaCenterLOUEY AWARDTourism Campaign of the Year, BP Oil SpillResponse
35. 35. Convince & Convertprovides digital audits,strategic plans, workshops,and ongoing advice andcounsel to some of NorthAmerica's best-knownbrands and agencies.Worldcom Public RelationsGroup is the worldsleading network ofindependently ownedpublic relations counselingfirms, with more than 140partners in 111 citiesworldwide.The PRConsultants Groupselected DEVENEY as thetop choice for PR counselin the Gulf South region.Through this affiliation weoffer national coveragewhile providing localexpertise in every majormarket.AFFILIATIONS