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The company needs to
consider things like product’s life cycle, its
importance in company’s portfolio, market
sensitivity etc.
The response varies according to the situation
It also needs to consider the why the price change occurred?
The competitor’s intentions, resources etc
Created by Ronak Jain, NIT Surat, during an internship by Prof. Sameer Mathur,
IIM Lucknow.
www.IIMInternship.com