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Building a Personal BrandJennifer Dodson
Creating a Brand
What is a Brand?
Strategy Identity
Experience Management
What is My Brand?
Strategy
• Enjoy life• Be challenged• Be accepted• Be healthy• Afford a desired lifestyle
• Travel• Own a house• Drive a nice car• Experiences
Identity
Award Winning
Business Owner
EducatorFun-loving wife
Part of a familyMom
Experience
Management
• Monthly business coaching• Business owner support group• Listen to friends and family• Staff bi-annual reviews• Personal trainer• Public relations
Brainstorm
Who do you want to be?• Define
• Success• Failure• Things that matter
• Explore• Those around you• Who/what inspires you
• Research• What’s been done
Have a Strategy
Define yourself now and in the future• Have a clear understanding of where you are
• Be SMART about your goals• Specific• Measurable• Attainable• Realistic• Timely
• Think about differences between groups
Define Your Identity
Identify Your Brand
Strategy Identity
Experience Management
Choose your approach carefullyContext matters
Let’s build a tree house
Let’s build a Pool
Know How To Manage
Outline Steps. Define Progress.• Where are you now? What do you want to be?• Who do people think you are? Is it what you want?
• How do you bridge the gap?• How do you know your efforts are working?• Who is on your team?• How will you grow?
Create an Experience
Engage & Be Memorable• Immerse people in your story
• Know how you will get the story out• Avoid things that don’t align
• Find your “things”• Colored socks• Sunglasses on your head• Bow tie
Pirate Party: Acceptable
A Party to Remember
That’s a WrapJennifer DodsonChief Creative OfficerAdashmore Creative
