Grow Your Dental Practice

Dental Practice Growth - 3 Tips on How to Get Cash Paying Dental Customers

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Creating a Lifestyle Practice

If you want to grow your dental practice and have a "lifestyle practice" where you work fewer hours, see less patients, while making more money, you need to have a constant stream of cash paying customers.

Let's face it - you will never have a successful dental office if you are depending on insurance. The "drill-and-fill" offices are on the decline as more big box companies enter the general dental industry.

You Need a Plan

However, if you have the right plan in place, and work with a knowledgeable mentor to set up the proper steps, many dentists find that obtaining more cash paying customers is the not that difficult, and it will lead to working less, making a higher income, and most importantly, giving your patients the care they need.

Here are 3 TipsTo Get More Cash Paying Customers in

Your Dental Office

1. Like Refers Like

If you have current customers in your practice that have paid you for giving them the smile of their dreams, you need to capitalize on this. Many successful dental offices will recruit these patients to be your brand ambassadors.

Brand ambassadors are letting the community know about your services, and they have the smile to show for it! If you find that you are getting poor referrals, you have to look where the referrals are coming from. Wealthy people know other wealthy people for instance, and they will be the best customers to speak on your behalf.

2. Tiered Referral System

Once you identify the types of people that should refer you more like-minded customers, your dental practice marketing plan should involve creating a tiered system to compensate the brand ambassadors for the referral.

And do not just assume it's money. People refer for all sorts of reasons. Maybe it's a gift card to their favorite store or some other perk. Once you have the first referral, give both parties some incentive for bringing you good business.

And for each additional referral, increase the bonus. Trust me, it will be worth your while. 9 out of 10 dentists would pay a customer $2000 for a $20,000 case. (the 1 out of 10 just does not want any help I guess).

Shower Them With Gifts

The third thing that successful dental offices do to keep the stream of referrals coming is showering their brand ambassadors with gifts. Give them a reason to smile when they think of you.

If this works successfully, they will then tell others to become a referrer for you and the cycle just grows.

Before long, you will have a good book of business and you will be excited to do many esthetic and larger cases, and you will not have to depend on insurance based dentistry.

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