1. 1. Ask Questions With@playhousesquare#CLEAMA#vCLEAMA
2. 2. #vCLEAMADAZZLECLECindi SzymanskiManager, Brand Communications@playhousesquare
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8. 8. The PlayhouseSquare BrandEntertainmentExcitementDestination#vCLEAMA
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30. 30. And now a word from oursponsorship department#vCLEAMA
31. 31. Spreading the WordThe ProjectThe Event#vCLEAMA
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38. 38. Results#vCLEAMA 25,000 in attendance May 2 644 media hits ESPN.com Gizmodo New York Times NPR Slate.com USA Today 235,899,524 impressions
39. 39. Top 10 Tips1. Trust your instincts2. Stay on brand3. Include social media in your plans from the start, not as#vCLEAMAan afterthought4. Document the process photos, video, timelines, funfacts5. Hire carefully and then trust your agency partners
40. 40. Top 10 Tips6. Use the opportunity to reach new audiences7. Be responsive on social media, but realize that notresponding sometimes is best8. Have a crisis plan9. Take the time to practice10.Its not over when its over share, merchandise, recap#vCLEAMAand report
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42. 42. Ask Questions With@playhousesquare#CLEAMA#vCLEAMA
43. 43. SOCIAL STRATEGY#vCLEAMAHeather DriggsAccount Manager@thundertech
44. 44. Who we areAn integrated marketing agency.#vCLEAMA
45. 45. PlayhouseSquare & Dazzle#vCLEAMA Goals Educate Engage Excite
46. 46. What We Did Determine the platforms/tactics Develop the process & adjust Leading up to and real time day of#vCLEAMA Monitor Measure
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52. 52. Results May 1-5, 2014#vCLEAMA845,781Reach17,912PTAT(People Talking About This)2,011,877Impressions79,168Reach5,253Likes299Comments2,072Photo ViewsHighest Engaged Post458Shares
53. 53. Top 10 Tips1. Be true to the brand2. Do not abandon your channels3. Do it right integrate4. Dont talk only about your brand5. Follow and interact with real, interesting people#vCLEAMA
54. 54. Top 10 Tips6. Try new things7. Watch trends, keep up with social#vCLEAMAmedia news8. Prepare a budget and9. Use the tools that make your job easier10.Know the goal Always know the goal
55. 55. #vCLEAMA
56. 56. #vCLEAMAQUESTIONS?Weve got answers.