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REVENGE OF THE STORYMAKERS
How brands are backtracking on storytelling and building on your stories instead
David Berkowitz
CMO, MRY
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[email protected]@MRY / @dberkowitzwww.mry.comslideshare.net/davidberkowitz
1) From storytelling to storymaking2) 6 traits of storymaking3) Way too many examples (youre welcome)4) Action items5) Q&A (about the presentation or anything else on your mind)6) Ovation (standing optional)
BEST AGENDA EVERRRRRR
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A brief story
about the end of storytelling
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Why are there always BEARS?????!?!?!?!?!??
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6 TRAITS OF STORYMAKING
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Storytelling Storymaking
Storytelling vs. Storymaking
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Storytelling StorymakingProprietary Participatory
Storytelling vs. Storymaking
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Storytelling StorymakingProprietary ParticipatoryIdea-inspired Fan-inspired
Storytelling vs. Storymaking
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Storytelling StorymakingProprietary ParticipatoryIdea-inspired Fan-inspiredCentralized Decentralized
Storytelling vs. Storymaking
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Storytelling StorymakingProprietary ParticipatoryIdea-inspired Fan-inspiredCentralized DecentralizedPredetermined Unpredictable
Storytelling vs. Storymaking
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Storytelling StorymakingProprietary ParticipatoryIdea-inspired Fan-inspiredCentralized DecentralizedPredetermined UnpredictableUnilateral Reciprocal
Storytelling vs. Storymaking
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Storytelling StorymakingProprietary ParticipatoryIdea-inspired Fan-inspiredCentralized DecentralizedPredetermined UnpredictableUnilateral ReciprocalApproved Authentic
Storytelling vs. Storymaking
via @dberkowitz
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1) Participatory
1) Participatory (Share a Coke)
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1) Participatory
Share a Coke baby announcement
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1) Participatory
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2) Fan-Inspired
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2) Fan-Inspired
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2) Fan-Inspired
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2) Fan-Inspired
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3) Decentralized
3) Decentralized
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3) Decentralized
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3) Decentralized
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Halfway there. Lets use this image again!
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4) Unpredictable
4) Unpredictable
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4) Unpredictable
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4) Unpredictable
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5) Reciprocal
5) Reciprocal
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5) Reciprocal
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6) Authentic
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6) Authentic6) Authentic
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6) Authentic
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6 STEPS FOR STORYMAKING
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Storytelling Storymaking Action
Storytelling vs. Storymaking
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Storytelling Storymaking ActionProprietary Participatory Invite
Storytelling vs. Storymaking
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Storytelling Storymaking ActionProprietary Participatory InviteIdea-inspired Fan-inspired Listen
Storytelling vs. Storymaking
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Storytelling Storymaking ActionProprietary Participatory InviteIdea-inspired Fan-inspired ListenCentralized Decentralized Organize
Storytelling vs. Storymaking
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Storytelling Storymaking ActionProprietary Participatory InviteIdea-inspired Fan-inspired ListenCentralized Decentralized OrganizePredetermined Unpredictable Plan
Storytelling vs. Storymaking
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Storytelling Storymaking ActionProprietary Participatory InviteIdea-inspired Fan-inspired ListenCentralized Decentralized OrganizePredetermined Unpredictable PlanUnilateral Reciprocal Incentivize
Storytelling vs. Storymaking
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Storytelling Storymaking ActionProprietary Participatory InviteIdea-inspired Fan-inspired ListenCentralized Decentralized OrganizePredetermined Unpredictable PlanUnilateral Reciprocal IncentivizeApproved Authentic Accept
Storytelling vs. Storymaking
via @dberkowitz
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Questions?
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Gratuitously using this one more time.
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Thanks, [email protected]@mry / @dberkowitzwww.mry.com slideshare.net/davidberkowitz
Slide Number 1Slide Number 2Slide Number 3Slide Number 4Slide Number 5Slide Number 6Slide Number 7Slide Number 8Slide Number 9Slide Number 10Slide Number 11Slide Number 12Slide Number 13Slide Number 14Slide Number 15Slide Number 16Slide Number 17Slide Number 18Slide Number 19Slide Number 20Slide Number 21Slide Number 221) Participatory (Share a Coke)Slide Number 24Share a Coke baby announcementSlide Number 26Slide Number 27Slide Number 28Slide Number 29Slide Number 30Slide Number 31Slide Number 32Slide Number 333) Decentralized Slide Number 35Slide Number 36Slide Number 37Slide Number 384) Unpredictable Slide Number 40Slide Number 41Slide Number 425) ReciprocalSlide Number 44Slide Number 45Slide Number 46Slide Number 47Slide Number 48Slide Number 49Slide Number 50Slide Number 51Slide Number 52Slide Number 53Slide Number 54Slide Number 55Slide Number 56Slide Number 57Slide Number 58