36
Video_Viz “A story is just data with a soul.” - Brene Brown With Jeff Weakley

Data visualization using video 11 20-13

Embed Size (px)

DESCRIPTION

Using Video for Data Visualization Presentation for Los Angeles DataViz meetup group.

Citation preview

Page 1: Data visualization using video 11 20-13

Video_Viz

“A story is just data with a soul.”- Brene Brown

With Jeff Weakley

Page 2: Data visualization using video 11 20-13

Stuff about me.

• EntrepreNERD • Launching companies: Chocolate Covered Focus Groups & CreativeAlgorithm.org• Advertising Copywriter / Creative Director in Los Angeles for over 25 years

• Even won an Emmy for my work

Page 3: Data visualization using video 11 20-13

Stuff about me.

• Graduated UCLA Cinematography extension• Own a small studio worth of cameras, lights, sound

equipment, green screen, etc.• I edit in Final Cut and After Effects

• Coding professionally in English language for over 25 years• Programming Python for about 2 years (very interested

in Natural Language Processing Toolkit) • Studying R, intensely, for about 4 months• I have SO MUCH to learn

Page 4: Data visualization using video 11 20-13

My Mission

Page 5: Data visualization using video 11 20-13

My Mission

Page 6: Data visualization using video 11 20-13

My Mission

Page 7: Data visualization using video 11 20-13

Poor Communication == Death

Page 8: Data visualization using video 11 20-13

Data Visualization has two purposes:

• 1) Exploring data and trying to extract a story from it.

• 2) Communicating that insight to an audience. Bringing it to life for them.

Video is AWESOME for both.

Page 9: Data visualization using video 11 20-13

Chocolate Giveaway

Page 10: Data visualization using video 11 20-13

How does it feel to be coerced into a matrix?

Page 11: Data visualization using video 11 20-13

And the winner is Row=3, Col=8

Page 12: Data visualization using video 11 20-13

Charting the Social Media Graph

Page 13: Data visualization using video 11 20-13

Sample approximates ~ Population

Page 14: Data visualization using video 11 20-13

Video brings EMOTION to Visualization.Video lets you “scrape” the real world.

Page 15: Data visualization using video 11 20-13
Page 16: Data visualization using video 11 20-13
Page 17: Data visualization using video 11 20-13
Page 18: Data visualization using video 11 20-13

Adobe Premiere editing software == text searchable - NoSQL BLOB Database?

Page 19: Data visualization using video 11 20-13

Big Tools NOT Necessary

• iPhone and Android shoot amazing video• You can edit on your phone or in iMovie

• R lets you output your charts as image files• And Quicktime 7 “Image Sequence” command

lets you turn multiple images into video

Page 20: Data visualization using video 11 20-13
Page 21: Data visualization using video 11 20-13
Page 22: Data visualization using video 11 20-13

“I'm not going to get married again, I think I'll just find a woman that hates me, and buy her a house.” -- Willie Nelson

Page 23: Data visualization using video 11 20-13
Page 24: Data visualization using video 11 20-13
Page 25: Data visualization using video 11 20-13
Page 26: Data visualization using video 11 20-13

Video IS… BIG DATAEvery movie shoot has a “Data Wrangler”.

Page 27: Data visualization using video 11 20-13

Answer Anybody?

Page 28: Data visualization using video 11 20-13

library(shitload)require(shitload)

Page 29: Data visualization using video 11 20-13

We all remember the wordsof Preacher Bayes.

Page 30: Data visualization using video 11 20-13
Page 31: Data visualization using video 11 20-13

Bayes Paraphrased

• People have a PRIOR BELIEF

• They gain INFORMATION and insight and UPDATE that Belief

• People then have a POSTERIOR BELIEF

Page 32: Data visualization using video 11 20-13

Every Advertising Creative Brieffor the last 30 years.

• What belief does the consumer have now? (PRIOR BELIEF)

• What INFORMATION can we tell them about the product or service?

• What belief do we want them to have? (POSTERIOR BELIEF)

Page 33: Data visualization using video 11 20-13

Good data/Information/Writing/Video is SPECIFIC

• “3 people walk into someplace”does NOT lead to funny.

Page 34: Data visualization using video 11 20-13

• Isaac Newton, Pierre de Fermat and René Descartes walk into a bar. The bartender asks them if they want a beer.

Page 35: Data visualization using video 11 20-13

Descartes says "I think not”.

And he disappears.

Page 36: Data visualization using video 11 20-13

ChocolateCoveredFocusGroups.com

• I would love to work with Data Scientist, Tech Companies, Strategic Planners, Ad agencies…

• Most tech companies could really use somebody to translate their brilliance into “Human”.

• I work in that language.

• You name it, I’ve done it. TV, Print, Radio, Direct Response, email, interactive, social And, of course, Video. Let’s talk.