1. Data-driven Marketing Today!Data-driven Marketing Today! How it all Transformed?How it all Transformed? 2. Data-driven Marketing Today!Data-driven Marketing Today! Gaining A Competitive EdgeGaining A Competitive Edge Today's marketers are not only seeing the benefits of Big Data But also the challenges that come along with it! 2014 2015 87% marketers considered data as the most under-utilized asset 85% marketers are able to exploit big data into personalized information that changed the way businesses run 3. Data-driven Marketing TodayData-driven Marketing Today Amplifying PersonalizedAmplifying Personalized Experiences!Experiences! Personalized Digital CommunicationPersonalized Digital Communication is the key!is the key! 4. Data-driven Marketing Today!Data-driven Marketing Today! 2015 Statistics2015 Statistics 90%Marketers consider individualized marketing as the business future! 90%Marketers consider individualized marketing as the business future! Transforming segmented marketing into One-on-one personalization Transforming segmented marketing into One-on-one personalization 5. Data-driven Marketing Today!Data-driven Marketing Today! Personalized MarketingPersonalized Marketing 6. Data-driven Marketing Today!Data-driven Marketing Today! Personalized MarketingPersonalized Marketing 66%of consumers prefer to be contacted via Personalized messages 44%consumers are less responsive to marketing messages 7. Data-driven Marketing Users Across Digital ChannelsData-driven Marketing Users Across Digital Channels 67%67% 65%of consumers between the age group of 18-34 years Are more likely to purchase via Personalized Digital Communications 65%of consumers between the age group of 18-34 years Are more likely to purchase via Personalized Digital Communications 44%44% 40%40% 36%36% Email Social media Mobile Desktop 8. One Voice Rules in Data-driven MarketingOne Voice Rules in Data-driven Marketing PersonalizedPersonalized Customer Experiences!Customer Experiences! Voice of Customers Voice of the Brand 9. Data-driven MarketingData-driven Marketing Top Companies Who OptimizedTop Companies Who Optimized Customer Journey!Customer Journey! 10. Customer JourneyCustomer Journey Optimized By 5 Key Experiences! Optimized By 5 Key Experiences! Keep your brand content short, sweet & simple Educate your Customers (Do-It-Yourself Workshops) Personalize customer experiences 11. Customer JourneyCustomer Journey Optimized By 5 Key Experiences Optimized By 5 Key Experiences Make it easy for customers to find you Assure secured customer data-driven shopping experience 12. Now you know? Even bad data can be transformed into good data! If and only If... You can Personalize your data to Optimize 360 degree Customer Experiences Because... PERSONALIZED EXPERIENCES IS THE KEY! Source: gartner.com,marketingthink.com,marketingtechblog.com