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THE VOICE IN BIG DATA

Damon CronkeySVP, Business & Corporate Development, SurveyMonkey

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Half of Germans and Americans and 42% of Chinese report their employers have spent substantial time, money and energy on big data.

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1 in 3people say their big data investments have not paid off, or are unsure if they have.

Data disillusion

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Implicit Data

Explicit Data

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Implicit Data

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Gym Membership $272

Teeth Whitening $88

Hotel Rooms $210

How “Big Data” Can Predict Your Divorce, ABC News/Nightline, December 2012

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Beer Brand Switch = Divorce

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Predictive analytics is the hot new job

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How Companies Learn Your Secrets, The New York Times Magazine, February 2012

The pregnancy prediction score

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How Companies Learn Your Secrets, The New York Times Magazine, February 2012

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Explicit Data

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Data dinosaurTime consuming

Expensive

Not scalable

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Explicit Data at Scale

29Mquestions answered

3Msurvey responses

In One Day

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“Sales of most big, luxury sport-utility vehicles are up in 2007, like the Land Rover, Range Rover, along with several large (and expensive) SUVs from non-luxury brands, like the Chevrolet Suburban”

Source: AutoData 2007

Current SUV sales remain steady in 2007

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What are you looking for in your next car?

Market Research Driving Product Development at Ford Motor Company

Fuel efficiency

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Job exit by women

The Happiness Machine, Slate, January 2013

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What was the primary reason for leaving the company?

The Happiness Machine, Slate, January 2013

70%

60%

50%

40%

30%

20%

10%

Maternity Leave

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Implicit + Explicit

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Implicit + Explicit = Question Bank

Gets past the blank

page challenge

Question Bank helps customers write better surveys

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Build your own big data

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survey

explicit data

actionimplicit data

Turning questions into confidence

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THANK YOU.