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Current Issues in Marketing July 2014- marlinsugama

Current Issues in Marketing

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Current Issues class at Post Graduate program at Universitas Pelita Harapan Jakarta Check the notes for source links

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Page 1: Current Issues in Marketing

Current Issues in Marketing

July 2014- marlinsugama

Page 2: Current Issues in Marketing

marketing

broadcasting printing

digitalevents and activations

Page 3: Current Issues in Marketing

companies

contentdevelopers

agencies

market

digital marketing players

Page 4: Current Issues in Marketing

shift of trends

year content development

2008 content developers

2011 companies and agencies

2013 market

Page 5: Current Issues in Marketing

marketing trends for 2014

end of desktop

prime time 2 real time

snackable content

Page 6: Current Issues in Marketing

marketing trends for 2014

wearable tech

data is so yesterday

more meet-ups

Page 7: Current Issues in Marketing

mobile coupon promotion

Page 8: Current Issues in Marketing

marketing trends for 2014

crowd sourcing

no banner, video only

Page 9: Current Issues in Marketing

“how to” online marketing

Top B2B content marketing strategies

social media,

articles on a business’s website,

eNewsletters,

case studies,

videos

and articles on other websites

Diversity of Social MediaFacebook, LinkedIn Twitter Google+Tumblr

Instagram

Image-Centric Content Will RuleBuzzfeed

Pinterest

Visual Micro sharing Platform

Less Will be MoreSimplified customer’s experience

Page 10: Current Issues in Marketing

successful brands utilizing instragrambehind the scenesbehind the scenes

projects and contestsprojects and contests

selfiesselfies

promote new productspromote new products

Page 11: Current Issues in Marketing
Page 12: Current Issues in Marketing
Page 13: Current Issues in Marketing

employing socmed for the 1st time

Page 14: Current Issues in Marketing

employing socmed for 1-2 years

Page 15: Current Issues in Marketing

employing socmed for 5 years

Page 16: Current Issues in Marketing

employing socmed B2B , B2C

Page 17: Current Issues in Marketing

we are all visual slaves

Page 18: Current Issues in Marketing

best video ads 2013

http://blog.hubspot.com/opinion/top-15-marketing-videos

other sources

http://www.forbes.com/

http://www.fastcompany.com/

http://www.huffingtonpost.com/

http://adsoftheworld.com/

http://hbr.org/